The label is a celebration of the two brand's shared philosophy of being bold and elegant. The design is an amplified floral abstract inspired by the abundance of beauty found in New Zealand’s Marlborough region – where the Sauvignon Blanc is sourced from, as well as the elegance and intensity of the wine itself. The crisp shapes are a play on its delicious flavours and vibrant palette, including passionfruit, citrus notes and gooseberry. The rose gold expresses the notion of handmade craftmanship and the art of winemaking.
“Elegance, intensity and a sense of playfulness are some of Crafters Union Wine elements we drew inspiration from and relate to our brand as well. We embraced these ideals in the limited-edition label design, combining bold shapes with vibrant colours for a chic, contemporary design," co-founders of Ginger & Smart Alexandra & Genevieve Smart said of the collaboration.
Samantha Benney, Marketing Manager for Crafters Union Wines says, “We are delighted to introduce the limited-edition Crafters Union x GINGER & SMART Sauvignon Blanc in time for consumers to enjoy this summer. We know wine and design enthusiasts alike will love the new label, it’s as elegant as it is vibrant. The colourful and convenient cans are ideal to take along to a summer picnic or barbecue while the bottle is the perfect plus one for a dinner party or a present – it’s beautifully wrapped and ready to gift.”
The limited-edition Crafters Union x GINGER & SMART Sauvignon Blanc bottle will be available in BWS stores from 23 October 2019, wit cans rolling out in stores at the end of the year.