Gisele Bündchen has been named as the face of Dior Capture Totale. The Brazilian model will appear in a new print and digital advertising campaign for the skincare line in 2020.
The role is tailor-made for Gisele, whose legendary beauty stems from wellbeing, a concept she has spread worldwide through her New York Times best-selling book Lessons: My Path to a Meaningful Life.
“The perfect embodiment of healthy beauty, our new spokesmodel is the icon of wellness, generated by a unique idea of healthy and purely authentic beauty,” said Claude Martinez, president and chief executive officer of Parfums Christian Dior told WWD. “This very same idea lies at the heart of the origins and the history of Capture Totale.
“Inner beauty nourishes, regenerates and radiates infinite external beauty with its full power and vital energy,” the executive continued. “Today, we are celebrating a supermodel glowing with health, who is an accomplished, stunningly beautiful woman, and of course, the iconic muse of conscious beauty, who joins us to convey and celebrate the house of Dior values.”
Alongside being one of the world's most successful models, Bündchen is a Goodwill Ambassador for the United Nations Environmental Program and a global activist.