Going grey: grey hair has seen a +879% increase in popularity

This Controversial Beauty Trend Is Up By 879% According To Pinterest

When it comes to going grey, it can feel like a constant struggle to hide those pesky silver strands from view. However, there's a surging trend encouraging women to skip their bi-monthly salon visits. That's right grey hair is having a moment. It's already been spotted on the red carpet and earning celebrities like Jessica Biel and Meghan Markle major praise for bucking tradition.

What's more? The latest data from Pinterest is in firm agreement. With over 4.1 million beauty ideas saved by Australians every month on Pinterest, there's no shortage of inspiration on the popular photo-sharing social media platform.

The latest findings reveal that people are growing out their natural grey hair and letting that silver shine through with searches for going grey increasing by 879% YoY. Here, the most gorgeous grey hair colours to inspire you!

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Arielle Tsoukatos

Arielle is our Senior Digital Beauty & Lifestyle Editor. A few career highlights include; lunch with Kim Cattrall, interviewing Naomi Watts and swapping make-up tips with Margot Robbie on the red carpet. You can find her words on InStyle, marie claire and Women's Health.