FASHION

Gucci’s Milan Fashion Week Show Was Absolutely Outrageous

And we loved every second of it

When you think of Gucci, eccentric, boundary-pushing and eye-catching all pop to mind, something designer Alessandro Michele takes very seriously. Unprepared to let us get used to Gucci’s wacky ways, Michele took things to the next level to open Milan Fashion Week’s Autumn Winter 2018 season. 

From the location – a makeshift a waiting area meets operating room, to the runway – think dragons, body bags, and fake heads, it’s safe to say Gucci totally blew us away, yet again.

Oh, and the clothes? Influenced by a fusion of Japan, the Middle East and New York, and nodding to various time periods (think medieval body jewellery), Michele continued to push boundaries all while retaining what’s become Gucci’s signature style of logos, mismatched prints, oversized blazers, and florals with a twist.

Plus, the odd cult item or two, of course. 

Below, everything you need to see from Gucci’s wacky and wonderful runway show. 

The location

gucci milan fashion week show recap

“The concept reflects the work of a designer – the act of cutting, splicing and reconstructing materials and fabrics to create a new personality and identity with them,” Gucci explained on Instagram of the show’s location.

“The materials used are typical of an operating room and the environment around it: PVC on the walls and floors, fire doors with panic-bars, LED lamps, and plastic chairs like those in a waiting room.”

The runway

Gucci milan fashion week recap
Gucci milan fashion week recap
Gucci milan fashion week recap

The show accessories

Gucci milan fashion week recap
A model holding a baby dragon
Gucci milan fashion week recap
A model holding her own severed head
Gucci milan fashion week recap
A model holding a snake
Gucci milan fashion week recap
A model walks in a Gucci body bag

Next season’s cult items

Gucci milan fashion week recap
The new season loafers
Gucci milan fashion week recap
The Gucci straw bag
Gucci milan fashion week recap
The N blazer
Gucci milan fashion week recap
The NY blazer
Gucci milan fashion week recap
The embellished sneakers

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