MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • On Trend
  • Gifts
  • The Edit
  • Discount Codes
MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • On Trend
  • Gifts
  • The Edit
  • Discount Codes
Subscribe
  1. Home
  2. Beauty

Angelina Jolie Saves The Bees

The actress joins forces with Guerlain to support women in need and the bees. - by Sally Hunwick
  • 20 May 2021
Angelina Jolie Saves The Bees

Today is World Bee Day and to celebrate, Guerlain is announcing a worldwide initiative, fronted by Angelina Jolie, to not only regenerate bee populations but also help under-privileged women become self-starting entrepreneurs in the process. 

 

Beginning in June, the Provence-based program, which is in partnership with UNESCO, offers participants 30 days of training in all aspects of beekeeping. The objective is to not only promote the sustainable profession of beekeeping but also to empower disadvantaged populations.

“When women gain skills and knowledge their instinct is to help raise others,” says Jolie. “I hope the training will strengthen their independence, their livelihoods and their communities.”

Of course, the benefits to the bees will be great too.

“Close to 75% of cultivated plants and 90% of wild flowering plants depend on pollinators, of which most are bees,” says Cècile Lochard, Guerlain's Chief Sustainability Officer. “This tacit agreement between bees and flowers, struck several million years ago, guarantees a balance in nature.”

But, explains Lochard, annual honeybee mortality rate is at a concerning 30%, which has a deadly knock-on effect to our ecosystem.  “The disappearance of bees is a worldwide phenomenon which is endangering biodiversity,” she says.

The Guerlain and UNESCO program aims to give bee numbers an up-tick in local areas. And that boost in bees has the happy benefit of enriching biodiversity and improving food production in areas where agricultural production is under threat. 

Jolie’s role in the program is one of global awareness (she has been dubbed “Godmother to the Bees”) but also support on a more personal scale.

“I look forward to getting to know [the women] and learning about their culture and environment and the role bees play in that,” says Jolie. “I hope the training will strengthen their independence, their livelihoods and their communities.”

By 2025, 2500 hives will have been built and the aim is to restock 125 million bees. The women will graduate with invaluable training and support to establish their own sustainable and socially beneficial business.

“Guerlain have a genuine commitment to the environment, sustainable development and the communities they work with,” says Jolie, who has been ambassador with the brand since 2016. “That’s what brought us together, and “Women for Bees” is a wonderful extension of that”.

From May 20th to May 22nd, Guerlain will be holding an international fund drive to raise awareness up to one million euros in aid of the Guerlain for Bees Conservation Programme.

For every repost and tag #GuerlainFor Bees and #WorldBeeDay, Guerlain will be donating 20Euros to the Bees Conservation Programme.

How to Participate

Shop at David Jones Elizabeth Street, Sydney or Bourke Street Mall, Melbourne and 20% of the Guerlain sales will be donated to the Guerlain for Bees Conservation Programme.

Sally Hunwick
Sally Hunwick
Sally Hunwick is an award-winning journalist with a long-running career both in Australia and in the UK, Sally is passionate about all things beauty and health and loves inspiring her readers with the latest beauty news, trends, must-have products and insider know-how. Sally has worked on Cosmopolitan, Women’s Health, Harper's BAZAAR and Dolly.

Subscribe to Marie Claire-+ save!

Subscribe to marie claire

Subscribe Now
Subscribe to Marie Claire

Subscribe to Marie Claire-+ save!

Subscribe to marie claire

Subscribe Now
Subscribe to Marie Claire

Recommended to you

MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

Laura Wells On The Sustainable Beauty Rules She Lives By

Laura Wells On The Sustainable Beauty Rules She Lives By

Skincare Power Couple: How To Combine Niacinamide And Vitamin C

Skincare Power Couple: How To Combine Niacinamide And Vitamin C

5 “Spa To Skin” Products That Are About To Be Your New Favourites

5 “Spa To Skin” Products That Are About To Be Your New Favourites

Don’t Miss This Plant-Powered Beauty Pop-Up

Don’t Miss This Plant-Powered Beauty Pop-Up

{headline}

{headline}

Here’s Why You Should Be Using Snail Mucin On Your Skin (Yes, Really)

Here’s Why You Should Be Using Snail Mucin On Your Skin (Yes, Really)

My Skincare Journey With Rosacea

My Skincare Journey With Rosacea

How Harper & Harley’s Sara Crampton Built Her Minimalist Skincare Routine

How Harper & Harley’s Sara Crampton Built Her Minimalist Skincare Routine

{headline}

{headline}

5 marie claire Editors On How & Why They Switched Up Their Skincare Routine

5 marie claire Editors On How & Why They Switched Up Their Skincare Routine

Win An Expert Skin Consultation And A Year’s Supply Of Skincare Worth $2,000

Win An Expert Skin Consultation And A Year’s Supply Of Skincare Worth $2,000

Don't Hit Snooze, This Is What Happens To Your Skin After A Good Night's Sleep

Don't Hit Snooze, This Is What Happens To Your Skin After A Good Night's Sleep

Bidirectional Beauty: The Latest Skincare Trend We’re Obsessed With

Bidirectional Beauty: The Latest Skincare Trend We’re Obsessed With

The Best Cleansing Oils For Every Skin Type

The Best Cleansing Oils For Every Skin Type

You Need To Introduce One Of These Face Massage Tools To Your Beauty Routine

You Need To Introduce One Of These Face Massage Tools To Your Beauty Routine

Clear Your Bathroom Cabinet, These Are The Best Black Friday Beauty Deals

Clear Your Bathroom Cabinet, These Are The Best Black Friday Beauty Deals

MarieClaire
  • About Us
  • Discount Codes
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
MarieClaire Magazine Subscribe
  • About Us
  • Discount Codes
  • Contact Us
  • Terms and Conditions
  • Privacy Policy

Brands

  • Beauty Crew
  • Home Beautiful
  • Elle
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • beautyheaven
  • New Idea food
  • New Idea
  • Girlfriend
  • That’s Life
  • Practical Parenting
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • 7mate
  • 7NEWS
  • 7Sport
  • Sunrise
  • Starts at 60
  • Hard to Find
© 2022 Are Media PTY LTD
All products are independently selected, tested or recommended by our team of experts.If you buy something, we may earn an affiliate commission.
Get more from Marie Claire

Magazine Subscription Offer

Subscribe to Marie Claire-+ save!

Shop This Offer
Subscribe to Marie Claire