Already synonymous with fine-crafted leather goods - the Birkin bag is a cult classic - Hermes also has a successful fragrance collection. Their most popular release is the heady woody scent of Twilly d’Hermès. The power move makes sense for the brand and marks a growing trend - in February Gucci also confirmed they were entering the fray with a make-up line. “It’s quite exciting: It’s a new activity, with all the risks that involves, so we will deploy it progressively, initially in our own stores mainly, in a limited distribution so that we can learn,” Dumas said of the brand’s entry into makeup and skincare.
Watch this space.