On October 24th, the collection was revealed in full to 400 excited guests at Rome's Palazzo Doria Pamphilj, a palace home to the best-known private art gallery in Rome. Kendall Jenner opened the show in the pink number that caused all the chaos five months prior, before closing it in the campaign's starring look: a red tulle gown.
When the full collection is released on November 7th online and in H&M stores worldwide, you can expect a mad rush to the checkout, so to ensure you come out the other side with a success story, it's worth researching ahead to find exactly what you have your eyes on ahead of time. To help the cause, we've rounded up our favourite pieces - yes, you'll be racing us too - of the bunch.
May the odds be ever in your favour.
This floral dress
These black pants
This jacket and the shoes. Actually, just this entire look
This pink dress (because Kendall said so)
This sequin short suit!
And this dress
This leather jacket