From today, Australian customers will finally be able to shop from the popular chain store (which will hopefully include their upcoming Vampire's Wife collection) from the comfort of their own homes.
To top it off, the brand, which has made a commitment to offering customers more sustainable fashion—with all products to be made from recycled or other sustainably sourced materials by 2030—is also going to offer a brand new loyalty program, 'H&M Member', which will give shoppers 20% off their first purchase upon joining in both the online store and H&M mobile app.
"We are very excited to finally launch H&M online in Australia and to be able to offer our fashion collections to customers nationwide anytime, anywhere. We now have 40 stores across the country and this significant milestone extends H&M’s omni-channel offering," said Thomas Coellner, H&M Australia Country Manager.
The launch of the store follows news of the retailer's latest designer collaboration, with none other than Vampire's Wife, a label loved by the likes of Kate Middleton, Margot Robbie and Alexa Chung, among others.
The Vampire's Wife x H&M collection is also set to further spotlight the brand's sustainability ethos, with the collection made from sustainably sourced materials, utilising recycled nylon and polyester.
The collection is set to drop on October 22, and hopefully it won't be long before we see it in Australia—in store and online (finally).
You can check out H&M's new online store here.
