The process of buying a stone is a very special one and it is great to work with someone that really cares. I think the difficulty arises, when a client may get a quote online for a particular stone or ring and then go to a family jeweller in Hatton Garden – you’ll find that the bricks and mortor business (which has been around for 40+ years) will be slightly more expensive. The question to ask yourself, do you buy a suit in Saville Row or do you go to the High Street? Price is reflected in quality.