With the pandemic turning our routines on their heads, and bringing with it an air of unpredictability, we’re moving away from styles that spell disaster after one missed salon appointment.
Instead, we’re going for looks that offer maximum impact with minimal maintenance.
It’s called “future-proof” hair and it’s the trend that’s dominating 2022.
The Anti-Trend Trend
Less of a trend and more of a philosophy, “future-proof” hair is a term coined by Jaye Edwards, the owner and director of EdwardsandCo.
“It’s kind of the anti-trend,” he tells marie claire Australia.
“Following COVID, people are looking for low maintenance hair, working with what they have naturally to enhance it, rather than against it.
“It’s all about creating beautiful hair, now, that will stand the test of time in years to come.”
Think of it as lived-in hair that looks natural and fresh, no matter how long it’s been since your last snip.
It’s All In The Colour
The secret to “future-proof” hair is colour that’s seamlessly blended with your natural shade for hair that looks effortlessly undone.
“It’s about making your natural colour pop,” says Jaye Edwards.
“That could be adding a subtle sparkle to your brunette base, or a root shadow to your blonde hair to blend out regrowth and extend the life of your colour.”
Think sun-kissed blonde strands, or a flawlessly blended bronde for that “less is more look” with strategically placed, subtle highlights—it’s lived-in hair colour that doesn’t require constant touch-ups to look good.
Maintaining Your Mane
While the ethos of “future-proof” hair is that it extends time between appointments, the key is to start with hair that is as healthy as possible.
As the experts in the “future-proof” hair movement, EdwardsandCo recommend a Redken Shades EQ Gloss treatment for beautiful, long-lasting colour. The formula contains the perfect balance of protein, moisture and acidic PH for healthy hair. It also enhances your hair’s natural shine and can correct and revitalise tone.
A gloss treatment will freshen up the shades of your hair, so you don’t need a full colour service with every salon visit. Healthy hair and a healthy wallet? Yes, please.
Maintaining your mane at home is also key—try Redken’s Acidic Bonding Concentrate leave-in conditioning treatment, which repairs the strength of damaged and colour-treated hair. The intense conditioner also offers colour fade protection.
A Cut Above
When your hair works for you, everything else just falls into place. So, getting a cut you love is just as important as colour when it comes to “future-proofing” your hair.
“That means working with your natural texture and hair-type to enhance it,” Jaye Edwards says.
“It’s important to consider your bone structure and personal style to come up with something that feels like you.”
Ready to start ‘future-proofing’ your hair? Find your nearest EdwardsandCo salon and book now.
Sponsored by EdwardsandCo.