We have nothing against black, grey or brown, but sometimes a girl just need a little something extra in her beauty arsenal.
Enter purple, the shade of royals, Prince and Cadbury's chocolate (three of our favourite things). Here's how to make purple eyeshadow work for you.
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You have: green eyes
This is a no-brainer. Shades of plum and purple are go-to shades for green eyes – create a soft haze by smudging shadow along the upper and lower lash lines for a flattering effect.
You have: brown eyes
Pretty much any colour looks great on you, so try any variation of purple, from burgundy to violet.
You have: blue eyes
A soft lilac across the lid is subtle but striking.
You have: fair skin
Be bold with a vivid violet, or pare it back with a sorbet shade of lilac.
You have: medium skin
Accessorise your eyes with jewel-toned shade of amethyst.
You have: dark skin
Like brown-eyed ladies, you can pull off almost anything, so try it all, from bold to a sheer wash.
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