MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Podcasts
  • Beyond Beauty
  • Video
MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Podcasts
  • Beyond Beauty
  • Video
MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

Connie Crayden Sets The Record Straight On Her Past With Bryce From 'Married At First Sight'

Connie Crayden Sets The Record Straight On Her Past With Bryce From 'Married At First Sight'

12 Times The Royal Family Seemingly Used Fashion To Convey A Hidden Message

12 Times The Royal Family Seemingly Used Fashion To Convey A Hidden Message

Six Prominent Prominent Australians On What Fuels Them In The Fight For The Future

What Women Want

Rumour Has It, Bella Varelis And The New 'Bachelor' Jimmy Nicholson Were Once An Item

Rumour Has It, Bella Varelis And The New 'Bachelor' Jimmy Nicholson Were Once An Item

{headline}

{headline}

11 Australian Beauty Brands Founded By Inspiring Women To Shop Now

11 Australian Beauty Brands Founded By Inspiring Women To Shop Now

Every Cast Member From Netflix's 'Moxie' That You Should Be Following On Instagram

Every Cast Member From Netflix's 'Moxie' That You Should Be Following On Instagram

25 Fashion Brands Founded By Powerhouse Australian Women You May Not Know About

25 Fashion Brands Founded By Powerhouse Australian Women You May Not Know About

{headline}

{headline}

Meghan Markle Accuses "The Firm" Of "Perpetuating Falsehoods" About Her In Explosive New Clip

Meghan Markle Accuses "The Firm" Of "Perpetuating Falsehoods" About Her In Explosive New Clip

Your Weekly Horoscopes Are Here! March 5th - March 11th

Your Weekly Horoscopes Are Here! March 5th - March 11th

Behold The Kardashian Dragon, Dressed Head-To-Toe In Custom SKIMS

Behold The Kardashian Dragon, Dressed Head-To-Toe In Custom SKIMS

Buckingham Palace Has Launched An Investigation Into Meghan Markle Bullying Allegations

Buckingham Palace Has Launched An Investigation Into Meghan Markle Bullying Allegations

Australia, Prepare The Roses! Meet Your New Bachelor, Jimmy Nicholson

Australia, Prepare The Roses! Meet Your New Bachelor, Jimmy Nicholson

So, For Once, Australia Is In Agreement Over 'MAFS' Yearly Cheating Scandal?

So, For Once, Australia Is In Agreement Over 'MAFS' Yearly Cheating Scandal?

The Most Shocking, Candid And Revealing Royal Interviews Of All Time

The Most Shocking, Candid And Revealing Royal Interviews Of All Time

  1. Home
  2. Fashion

This New Eco-Friendly Aussie Fashion Label Already Has So Many Celebrity Fans

Sustainable clothing with a unique '90s feel - by Grace Back
  • 12 Aug 2020
This New Eco-Friendly Aussie Fashion Label Already Has So Many Celebrity Fans

Just months into the launch of their debut collection, Lack Of Color founders Rob Tilbury and Tess Corvaia's newest venture has already gotten the celebrity tick-of-approval. A vintage aesthetic and eco-friendly ethos defines the new sustainable label, I DREAM FOR YOU, with the design duo focusing on creating pieces inspired anywhere from the '70s to 2000s, perfectly embodied by its babydoll dresses, cotton jeans and breezy sets.

"I DREAM FOR YOU was born out of the desire of trying to buy clothes that have that vintage feel and tell a story," Tilbury and Corvaia tell marie claire Australia. "Those key pieces that you love to wear over and over again, mixing and matching with existing pieces in your wardrobe to create the perfect look. An expression of your self and unique style."

xxx

Each piece is sustainably made in Morocco from recycled and organic materials, a mission the two were committed to since the brand idea was first formed. 

"The fashion industry is fundamentally based on a ‘turn and burn’ framework," the designers explain. "It is common for brands to release anywhere from six to twelve collections a year. These collections are then swiftly moved to sale and reduced to make way for the next range.

"This cycle is then repeated over and over. This is hugely unsustainable and creates an unnecessary amount of waste. Our vision at IDFY is to create timeless pieces, that can be sold to consumers for years to come, without being seasonal - whilst doing our part for the planet." 

I DREAM FOR YOU's debut collection features timeless pieces like the IDFY Blouse, a classic button-down which has already been spotted on the likes of Kourtney Kardashian. "It was great to see Kourtney wearing our pieces and support the brand," Tilbury and Corvaia said. 

kourtneykardash View Profile
View Post on Instagram
love and happiness

And while creating high-quality, long-lasting pieces that are also sustainably made is, as the pair describe, a "hard equation to navigate", after years of hard work they feel they've "done it." 

It's also unsurprising that the label has quickly garnered the attention of the global fashion set, with the pair no strangers to creating cult pieces through their hat label Lack of Color. Since the brand's inception in 2011, it's built up a loyal fanbase that includes Rosie Huntington-Whiteley and Gigi Hadid. 

I DREAM FOR YOU's signature pieces originally dropped in a beige colourway late last year, but are now also available in black. Below, some of our favourite pieces: 

IDFY

IDFY Blouse – Beige, $169

Venus Dress – Black Silk $249
Venus Dress – Black Silk, $249
sundress
Sundress – Sunshine, $169
i dream for you
Textured Pants – Black, $189
  • Fashion
  • Winter Fashion
  • Summer Fashion
  • Spring Fashion
  • Autumn Fashion
  • Fashion Trends
Grace Back
Grace Back
Grace is our Digital News and Entertainment Editor. When not stuck in a seemingly endless Instagram scroll, you'll find Grace with her head in a good book.

6 issues for $35 -

Subscribe to marie claire

Subscribe Now
6 issues for $35

6 issues for $35 -

Subscribe to marie claire

Subscribe Now
6 issues for $35

Recommended to you

MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

Connie Crayden Sets The Record Straight On Her Past With Bryce From 'Married At First Sight'

Connie Crayden Sets The Record Straight On Her Past With Bryce From 'Married At First Sight'

12 Times The Royal Family Seemingly Used Fashion To Convey A Hidden Message

12 Times The Royal Family Seemingly Used Fashion To Convey A Hidden Message

Six Prominent Prominent Australians On What Fuels Them In The Fight For The Future

What Women Want

Rumour Has It, Bella Varelis And The New 'Bachelor' Jimmy Nicholson Were Once An Item

Rumour Has It, Bella Varelis And The New 'Bachelor' Jimmy Nicholson Were Once An Item

{headline}

{headline}

11 Australian Beauty Brands Founded By Inspiring Women To Shop Now

11 Australian Beauty Brands Founded By Inspiring Women To Shop Now

Every Cast Member From Netflix's 'Moxie' That You Should Be Following On Instagram

Every Cast Member From Netflix's 'Moxie' That You Should Be Following On Instagram

25 Fashion Brands Founded By Powerhouse Australian Women You May Not Know About

25 Fashion Brands Founded By Powerhouse Australian Women You May Not Know About

{headline}

{headline}

Meghan Markle Accuses "The Firm" Of "Perpetuating Falsehoods" About Her In Explosive New Clip

Meghan Markle Accuses "The Firm" Of "Perpetuating Falsehoods" About Her In Explosive New Clip

Your Weekly Horoscopes Are Here! March 5th - March 11th

Your Weekly Horoscopes Are Here! March 5th - March 11th

Behold The Kardashian Dragon, Dressed Head-To-Toe In Custom SKIMS

Behold The Kardashian Dragon, Dressed Head-To-Toe In Custom SKIMS

Buckingham Palace Has Launched An Investigation Into Meghan Markle Bullying Allegations

Buckingham Palace Has Launched An Investigation Into Meghan Markle Bullying Allegations

Australia, Prepare The Roses! Meet Your New Bachelor, Jimmy Nicholson

Australia, Prepare The Roses! Meet Your New Bachelor, Jimmy Nicholson

So, For Once, Australia Is In Agreement Over 'MAFS' Yearly Cheating Scandal?

So, For Once, Australia Is In Agreement Over 'MAFS' Yearly Cheating Scandal?

The Most Shocking, Candid And Revealing Royal Interviews Of All Time

The Most Shocking, Candid And Revealing Royal Interviews Of All Time

MarieClaire
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy

Brands

  • Beauty Crew
  • Home Beautiful
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • New Idea food
  • New Idea
  • Girlfriend
  • That’s Life
  • Practical Parenting
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • Airtasker
  • 7NEWS
  • SocietyOne
  • Health Engine
  • Starts at 60
© 2021 Are Media PTY LTD
Get more from Marie Claire

Magazine Subscription Offer

6 issues for $35 -

Shop This Offer
6 issues for $35