Auguste founder and creative director, Ebony Eagles, says: "When it came time to shoot the campaign we were so excited to bring the collection to life in our own backyard and when we heard Charlee Fraser had returned home and we could finally work together, it felt like all the stars had aligned."
"With everything that has happened, we’ve found a silver lining, being grounded has reminded us of what we have right here at home. I think Australians are really starting to appreciate more than ever the magical land we inhabit, and this collection is a celebration of that. There really is no place like home," she adds.
Fraser agrees with the sentiment, using the unprecedented time at home to reflect on all that she's achieved and refresh her love for the land she calls home. "I think the biggest thing for me in the last few months is that I've been able to stop, reground myself and clear my mind because when you're constantly on the go you just feel so flooded all the time with what’s next and what’s next and I've been able to stop and really appreciate how far I've come," she says.
It's not just her appreciation for her Indigenous heritage that Fraser has long been praised for too, but her championing of diversity and sustainability in the industry - making real, tangible choices in her career that advocate change.
"When people call me a role model I just really kind of get it a bit blushy about it," she explains. "I never really thought of myself as a role model but I guess now with what I've done I guess I kind of am a role model. It’s only when people ask me - I get a bit taken aback when people ask me that question. It's really humbling and really grounding and very sweet. I still feel like I'm out here and I'm learning and I'm growing and I don't always have all the answers but I hope that everything that I do is being translated in a very positive way."