Instagram has finally rolled out its new design, and let’s just say people aren’t really sure about it! After all, humans are creatures of habits and even a change of logo can make people feel outraged.
Ian Spalter, Instagram’s head of design, wrote on Medium,
“The Instagram icon and design was beginning to feel, well… not reflective of the community, and frankly we thought we could make it better.”
‘Make it better’? As you might expect, the Twitter community has had something to say about that – in fact, they thought quite the opposite. Some people see the new logo as changing from its much-loved clunky camera to a rainbow blob inspired by Microsoft PowerPoint backgrounds that you used to use for all your projects in primary school.
But this isn’t the only change they’ve made recently. Not only have Instagram turned the logo rainbow, but they also redesigned the app to moody black and white, which they say ‘puts more focus on your photos and videos’. This way, everything will look like a fashion shoot aimed for the cover of a magazine! So say goodbye Gen Y to blurry ‘artistic’ shots and hello to high end photography.
Perhaps people are so outraged by the change because there’s so much change in our world nowadays, so people hold on to what they know best – even if it’s something as simple as the design of an app.
But there is always a silver lining through the hatred and confusion. As with all change, eventually we will embrace it and learn to love new logo!