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Instagram Is Banning All Filters That Imitate Plastic Surgery

Following concerns over the mental health of the platform's users - by Isobel Larkin
  • 28 Oct 2019

In recent months, Instagram filters that imitate the results of plastic surgery procedures have skyrocketed in popularity.

Watch Below: Meghan Markle Startled By An Instagram Filter During Royal Tour Of South Africa

Filters like 'Plastica' and 'Fix Me' are designed to give users' faces a plastic surgery-altered effect when snapping a selfie. Many have been quick to point out that filters like these can be detrimental to the self-image of users of the platform.

A recent study drew a direct link between participants' desire to undergo cosmetic treatments, and their social media usage.

Amidst these growing concerns about the negative impact these filters can have on the self-image of users, Instagram will be removing all filters that mimic the effects of plastic surgery.

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fix me filter just out - come live your plastic surgery fantasy

“We want Spark AR effects to be a positive experience and are re-evaluating our existing policies as they relate to well-being,” said Spark AR, the company responsible for creating Instagram’s filters in a Facebook post.

According to Spark AR, the changes will include the removal of “all effects associated with plastic surgery from the Instagram Effect Gallery”.

But that’s not all. Following new rules announced in September, Instagram also plans to crack down on the promotion of weight-loss products.

This will include restrictions on any posts promoting products for weight-loss or cosmetic procedures that include an incentive to buy (or have a price included), and the removal of any content that contains a “miraculous claim about certain diet or weight loss products” that appear with a commercial offer such as a discount code, reported Business Insider.

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1.5m likes - View Post on Instagram
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Isobel Larkin
Isobel Larkin
Isobel is a contributor to marie claire Australia. She's completely obsessed with skincare and when she's not hunting for the latest news, you’ll find her arranging her product collection in search of the perfect “shelfie.”

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