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The #InstaRainbowChallenge Is Sure To Inspire Your Next WFH Look

No pyjamas to see here, thank you - by Danielle Fowler
  • 14 Apr 2020

It's proving difficult to relish our autumnal closet when the morning commute consists of shuffling out of bed and over to our makeshift kitchen-turned-office.

But hashtag #InstaRainbowChallenge is here to inspire us to don our brightest attire for the day ahead: whether that means catching up on emails, binging Netflix or baking another batch of banana bread.  

WATCH BELOW: Natalie Portman, Gal Gadot And More Filmed Themselves Singing 'Imagine' 

Thought up by London-based influencers, Zeena Shah and Natalie Wall, the social media trend is designed to spread joy in the heart of the pandemic.

Without the ability to plaster rainbows across their windows (the landlord wouldn't be too happy about it), the aim is to show hope in the midst of crisis through our wardrobes.

All you have to do is wear a different colour every day and by the end of the week-month-year, your feed will never have looked so marvellous. 

heartzeena View Profile
1,288 likes - View Post on Instagram
The #instarainbowchallenge is here! @talliwall and I are turning our grids into the #rainbowofhope this week as (we both live in Art Deco rented flats and so can't paint on our windows) and wanted to spread some joy and shake up our home #ootds too. We'd love you to join in with us just tag us and use the hashtag above. Today is for all things ❤️ red! It could be your nails, socks or even a scarf! We can't wait to see your little bit of rainbow red today. Have a lovely day x 🌈🌈🌈 #rainbowofhope #heartzeenawears #ootdathome #ganniwfh

Kickstarting the trend, Shah posted a photograph of herself perched on her baby pink stairwell decked in Ganni checks.

"The #instarainbowchallenge is here! @talliwall and I are turning our grids into the #rainbowofhope this week as (we both live in Art Deco rented flats and so can't paint on our windows) and wanted to spread some joy and shake up our home #ootds too," she captioned the image.

"We'd love you to join in with us just tag us and use the hashtag above. Today is for all things ❤️ red! It could be your nails, socks or even a scarf! We can't wait to see your little bit of rainbow red today. Have a lovely day x 🌈🌈🌈 #rainbowofhope #heartzeenawears #ootdathome #ganniwfh."

In a similar fashion, Wall shared a snap of herself in a rainbow-emblazoned knit, jeans and work-from-home-friendly Converse.

"The line between workout wear and lounge wear has become increasingly blurred (read: nonexistent) round these parts," she admitted. "If you feel the same and fancy the challenge, I’ll see you on Monday! First colour: red."

talliwall View Profile
likes - View Post on Instagram
I really wanted to draw a rainbow in my window to be part of the #chasetherainbow #rainbowtrail #rainbowofhope movement but that listed building lifestyle says nope. 🌈 @heartzeena also lives in an Art Deco apartment and loves colour as much as I do-so we've decided to display our rainbows on our ig grids through our daily outfits! #ootd 🌈 Next week we're challenging ourselves to wear a colour of the rainbow per day and post it to Instagram. When the week's up, we'll have ourselves an Insta rainbow across our grids! 🌈 While it's just for fun, we'd love you to take part if you wanna? We'll be using the ever-so snappy hashtag #instarainbowchallenge to upload our outfits ➡️ swipe to see the daily colour prompts. 🌈 I'm also looking forward to getting creative with the contents of my wardrobe because I'ma level with you: the line between workout wear and lounge wear has got increasingly blurred (read: nonexistent) round these parts. If you feel the same and fancy the challenge, I'll see you on Monday! First colour: ❤️❤️❤️

The movement was only scheduled to take place for a week but with an influx of participants, there's no time like the present to join in.

Whether you're trotting to the local supermarket in your latest shoe purchase or spent Easter weekend lounging around in a breezy smock dress shouting for Instagram likes, it's something we can all get involved in.

We've rounded up our favourites below.

claudia_berresford View Profile
likes - View Post on Instagram
Easter iso activities #instarainbowchallenge 🌈 @talliwall x @heartzeena . . . . . #styleoftheday #stayhome #bumpstyle #dailydress #ootd #ootdfashion #style #love #beautiful #currentlywearing #lookbook #whatiwore #whatiworetoday #ootdshare #outfit #wiw #mylook #todayimwearing #instafashion #outfitpost #fashionpost #todaysoutfit #discoverunder10k #outfitoftheday #goingnowherebutfuckitimgettingdressed http://liketk.it/2MQbN #liketkit @liketoknow.it #LTKbump #StayHomeWithLTK #LTKunder100
beffcrk View Profile
248 likes - View Post on Instagram
💟👾🍆DAY 7 - PURPLE🍆👾💟 Attempting to channel my inner Victoria Beckham. If everyone could act surprised when I eventually get to wear this suit out I'll be eternally grateful😋. (Swipe for diff outfit and magic trick💜) #instarainbowchallenge
twenty_outfits View Profile
86 likes - View Post on Instagram
🐰 No one was looking right? 😆 . . A year ago we were in Japan over the Easter holidays. A bucket list holiday, thank goodness it wasn't this year! 🇯🇵 We completely fell in love with the country and Tokyo. What a city! The food, shopping, culture, the people.. absolutely loved it and we hope to get back one day and spend at least a month just in Tokyo! As I was putting my purple outfit together to hit the shops and for Day 7 of the #instarainbowchallenge I realised just now that the whole outfit is from Japan! I got this yukata at Nakamise Street, and the skirt and top from a cool boutique In Harajuku. 💜 . . I feel so lucky that we have traveled to some amazing places. Can't wait until we can travel again! . #twentyoutfits #weareinthistogether #instarainbowchallenge #lockdowneaster #vintagestyle #sustainablefashion #alldressedupandnowheretogo #wearingwellbeing #lockdownlife #wearingmywardrobe #livingmybestlife
leanne.longball View Profile
72 likes - View Post on Instagram
Loving rooting through my colourful clothes for the #instarainbowchallenge 🙌🏻 Today is purple, which I've realised I absolutely need more of in my life 💜
_charlottesweb View Profile
508 likes - View Post on Instagram
looking blue, feeling sunny 🌞 shot inspired by @livpurvis ♥️ jumpsuit kindly gifted by @nobodyschild! #instarainbowchallenge
nicoleocran View Profile
681 likes - View Post on Instagram
Villanelle could never 💁🏾‍♀️ ⁣ ⁣ You'll find me waiting patiently on the couch for the new season of Killing Eve 😂 #InstaRainbowChallenge
shefalish View Profile
51 likes - View Post on Instagram
Made up a pattern for my #macrameplanthanger and pretty pleased with how it turned out (also think I've nailed purple day) #instarainbowchallenge 🙋🏽‍♀️
hollievictoriat View Profile
202 likes - View Post on Instagram
Finding things to make the days go by, i.e - taking photos with my dog in summer dresses I can't wear anywhere but my garden 🐶 #instagramrainbowchallenge #pink #wednesday #instarainbowchallenge

This article originally appeared on InStyle Australia.

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Danielle Fowler
Danielle Fowler is a contributor at marie claire Australia.

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