MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Events
  • Podcasts
  • Drive Time
  • Video
MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Events
  • Podcasts
  • Drive Time
  • Video
Subscribe
Meghan Markle's Latest Outfit Included a Secret Nod to One of Her Best Friends
Watch 1:07

Meghan Markle's Latest Outfit Included a Secret Nod to One of Her Best Friends

{headline}

{headline}

The car that looks more expensive than it is

The car that looks more expensive than it is

Skoda Karoq, Looks like an Audi, doesn’t cost as much

Skoda Karoq, Looks like an Audi, doesn’t cost as much

Holden’s new seven seat SUV

Holden’s new seven seat SUV

Bigger than a hatchback, still small though

Bigger than a hatchback, still small though

{headline}

{headline}

Holden's newest small SUV

Holden's newest small SUV

The small, super good looking car

The small, super good looking car

Top five safest SUVs

Top five safest SUVs

{headline}

{headline}

Small SUVs x Small Hatchback

Small SUVs x Small Hatchback

The quintessential stylish SUV everyone should try before they buy

The quintessential stylish SUV everyone should try before they buy

The elongated five seater with two surprise seats in the back

The elongated five seater with two surprise seats in the back

(Sponsor)

Smooth, silky driving with two extra seats in the back

Smooth, silky driving with two extra seats in the back

A big SUV that’s not too big

A big SUV that’s not too big

Good looking and functional: the BMW X3

Good looking and functional: the BMW X3

  1. Home
  2. Drive Time

Is this the next evolution of the showroom?

No time to shop and search for a car? Here's a way - by Nedahl Stelio
  • 28 Mar 2018
Is this the next evolution of the showroom?

Does the launch of a car concept store in the middle of a shopping centre excite you? Imagine being able to check out the latest cars while your other half finishes the supermarket shopping. Well, dream no longer. Jaguar Land Rover has launched exactly that in Westfield Bondi Junction. It’s not a showroom in that it has only two cars on display, but it sure ticks a number of curiosity boxes.

“It’s the perfect location for anyone seeking information about the most innovative sports cars and SUVs available from the Jaguar and Land Rover brands,” says James Scrimshaw, Product Public Affairs Manager for Jaguar Land Rover Australia. “It illustrates how changing market trends and buyer demands are bringing the premium retail experiences to shopfront locations.”

It is not, he stresses, a showroom. Nobody will be under pressure to buy a car, but you can find out as much information as you like from dedicated ‘geniuses’ as they are calling the people who’ll work in the 290 square metre store.

“It’s staffed by dedicated Product Experts or 'Geniuses' who understand the brands intimately and are dedicated to providing superior customer service,” says Scrimshaw. “If a customer expresses interest in purchasing, the 'Geniuses' will then engage an on-site Sales Consultant to take things further.”

"Test drives are on offer if you are indeed serious about buying a vehicle."

Kind of like when you’re at a restaurant and you get a staffmember’s attention to order, but they have to call your waiter so you can actually place the order. It’s a nice separation between ordinary retail showroom and the new concept store, which also houses products like luxury watches and cufflinks.

Test drives are on offer if you are indeed serious about buying a vehicle, with a fleet of Jaguars and Land Rovers stationed nearby, for “immediate test drives”, says Scrimshaw, though you can book in advance as well.

The potential, according to Scrimshaw is great, “with many sales already being generated since the store opened less than a week ago. We are also looking at opportunities in Melbourne and Brisbane to open similar Jaguar Land Roverpremium retail experience stores.”

This article originally appeared on CarsGuide.

Drive Time
The car that looks more expensive than it is

The car that looks more expensive than it is

My, what big wheels you have!

My, what big wheels you have!

Skoda Karoq, Looks like an Audi, doesn’t cost as much

Skoda Karoq, Looks like an Audi, doesn’t cost as much

Holden’s new seven seat SUV

Holden’s new seven seat SUV

 Hyundai Tucson Go, a great all-around family car

Hyundai Tucson Go, a great all-around family car

Bigger than a hatchback, still small though

Bigger than a hatchback, still small though

Drive Time

- by marie claire
The car that looks more expensive than it is Lifestyle

The car that looks more expensive than it is

My, what big wheels you have! Lifestyle

My, what big wheels you have!

Skoda Karoq, Looks like an Audi, doesn’t cost as much Lifestyle

Skoda Karoq, Looks like an Audi, doesn’t cost as much

Holden’s new seven seat SUV Lifestyle

Holden’s new seven seat SUV

 Hyundai Tucson Go, a great all-around family car

Hyundai Tucson Go, a great all-around family car

Bigger than a hatchback, still small though Lifestyle

Bigger than a hatchback, still small though

MarieClaire
  • About Us
  • Subscribe Today
  • Contact Us
  • Pacific Magazines
  • Partners
  • Terms and Conditions
  • Privacy Policy
  • Privacy Statement
MarieClaire Magazine Subscribe
  • About Us
  • Subscribe Today
  • Contact Us
  • Pacific Magazines
  • Partners
  • Terms and Conditions
  • Privacy Policy
  • Privacy Statement

Brands

  • Beauty Crew
  • Home Beautiful
  • Instyle
  • Who
  • Women's Health

Pacific Network

  • Better Homes and Gardens
  • BHG Shop
  • New Idea food
  • New Idea
  • Men’s Health
  • Girlfriend
  • That’s Life
  • All Recipes
  • Perth Now
  • The West Australian
  • Practical Parenting
  • 7travel
  • 7Plus
  • Airtasker
© 2019 Pacific Magazines