Styling hair for the likes of Khloe & Kim Kardashian, Kendall Jenner, Gigi & Bella Hadid and Shay Mitchell (just to name a few) practically makes you beauty royalty. So when marie claire sat down with founder of cult styling brand Ouai and celebrity hairstylist, Jen Atkin; we quizzed her for the best tips and tricks for achieving ‘I woke up like this’ hair when you’re pressed for time and on the go.
“I feel like we’re all very stressed for time. That’s the one thing I really wanted Ouai to stand for – really showing women how to have effortless beauty but also realistic beauty and really embrace their natural hair,” says Atkin.
“I’ve been teaching a lot of girls to skip the hot tools,” she explains. The one tool she can’t go without however is the Dyson Supersonic Diffuser. “It’s a game-changer. So I’ll take my hair and I’ll basically hold it from the end, wet and with product in it. I do like an accordion movement where I pull it back and forth and kind of squeeze it. I then put it into the diffuser and just let it sit there for five to six seconds and then let it out, and it has a wave that you would get from a curling iron, it’s amazing.”
"I like to give women the power to do their own hair," says Atkin. "I feel like we don't live a lifestyle where we can go and get our hair blown out twice a week."