“I’m so excited for this collaboration with Coach” said Lopez. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style––an uptown downtown mix.”
Her partnership with the fashion house will start rolling out during the spring 2020 season, where she will front campaigns for Coach’s signature leather goods, ready-to-wear collections and footwear. Lopez will be joining an already star-studded list of coach ambassadors including Yara Shahidi, Selena Gomez and Michael B. Jordan.
"Jennifer is so authentic. She's determined and she’s an original who has followed her own path to do things her own way— she really embodies the attitude of Coach and our new campaign," said Stuart Vevers, creative director of Coach.
"Jennifer carried the Coach Signature bags in her 2002 video All I Have. She's from New York like Coach, which creates another authentic connection with our heritage."
It’s looking like 2020 is going to be the year of JLo – and we are so ready for it.
