The rumours that JLo may have scored the gig started circulating earlier this month, but the Jenny from the Block singer played coy when asked about it. “It’s something that we’ve talked about for many years, and, you know, it would be nice. It would be nice. I can’t say I wouldn’t love it,” she said during an interview with Ryan Seacrest and Kelly Ripa on Live with Kelly and Ryan.
However, the fact that she was teaming up with fellow Latin American vocal powerhouse Shakira, well, that was a complete surprise that no one saw coming.
It seems we have Jay-Z to thank for this dynamic pairing. In August, it was announced that he was taking on the role of Live Music Entertainment Strategist for the NFL, which includes coordinating the iconic Super Bowl halftime show.
“We are so excited to announce that global superstars Jennifer Lopez and Shakira will take the stage together for the very first time at the Pepsi Super Bowl LIV Halftime Show,” said Adam Harter, Senior Vice President of Sports, Media and Entertainment, for PepsiCo in a statement. “We’ve been working closely behind-the-scenes with our longstanding partners at the NFL, and now alongside Roc Nation [Jay-Z’s entertainment and sports company] to bring these mega superstars together. It is a testament to our partnership and commitment to push the envelope of what is possible.”
“We couldn’t be more excited to welcome Jennifer Lopez and Shakira to the stage. These two remarkable artists are setting a new precedent for what this show can become, and we’re confident that this will be an incredible performance for the ages,” added Todd Kaplan, Vice President and Marketing for Pepsi.
It sure will.
The performance will be on February 2, 2020 (which happens to also be Shakira’s birthday!) at the Hard Rock Stadium in Miami, Florida.