“This line of make-up truly reflects the KARL LAGERFELD brand universe and what Karl loved in make-up – he often used eyeshadows as colors in his sketches.” Said Caroline Lebar, Head of Image and Communication at Maison KARL LAGERFELD. “L’Oreal Paris has an inclusive message of beauty for all. Karl liked it when a collaboration resonated with his brand and would make a real impact to many people.”
Not just connected by their Parisian heritage, KARL LAGERFELD and L’Oreal Paris are both committed to celebrating feminine power and share a pioneering spirit and the constant search to create something unexpected.
Yet revealing what the products will be, The KARL LAGERFELD x L’Oreal Paris collection is all about Karl’s iconic rock chic style mixed with his Parisian elegance. The collection campaign will be inspired by Karl Lagerfeld’s most iconic and memorable quotes and codes.
“For L’Oreal Paris, all of our fashion designer collaborations are an honor, but his one is particularly meaningful.” Said Delphine Viguier, L’Oreal Paris Global Brand Presemt. “While Karl upturned the hierarchy of the landscape to democratize fashion, L’Oreal Paris is committed to making beauty according to women’s own rules and desires. We look forward to sharing with the world the makeup born from this creative connection: KARL LAGERFELD’s rock chic and L’Oreal Paris’ empowered vision of beauty.”
“For the House of KARL LAGERFELD, it is an exciting moment to bring these two Parisian fashion icons together in one compelling collaboration and bring it to life in such cool way – Karl’s way,” said Pier Paolo Righi, CEO of KARL LAGERFELD.
The KARL LAGERFELD x L’Oreal Paris collection will be revealed worldwide on September 20, 2019 and global release will be a week later during Paris Fashion Week on September 27.