“The Rogue is perhaps my favourite bag I’ve designed at Coach,” says creative director Stuart Vevers of the grab-and-go silhouette. “It has that combination of heritage, offbeat attitude and a sense of authentic American style that perfectly embodies my vision for the house.”
The accompanying campaign stars the consummate rebel, Kate Moss, along with Jennifer Lopez and model Xiao Wen Ju, who tote the bag around London, Los Angeles and Shanghai respectively. It’s a vision of big-city style, although the piece will be available on Australian shores, too.
In addition, a new digital experience will transport shoppers to a virtual workspace where they can design and customise their own handbag. Choose your own palette, add some personalised touches, and – naturally – go a little bit rogue.
Coach Rogue 25
This story originally appeared in the November issue of marie claire Australia, out now.