Photographed by Juergen Teller, the colourful, irreverent campaign highlights the individuality of the cast members. Set on the Upper West Side and featuring Shahidi, Moss, Megan Thee Stallion as well as model Fernanda Ly, actor Miles Heizer and an unexpected feathered friend, it sees the cast in joyful, unfiltered scenes that highlight the house’s spirit of playfulness and the authentic self-expression that defines New York City.
The campaign also introduces the house’s new Horse and Carriage collection. Seen on Moss and a new version of the Kat Saddle Bag, the collection reimagines Coach’s iconic Horse and Carriage motif as a cool, colourful pattern on bags and ready-to-wear. First introduced in the 1950s, the Horse and Carriage is a symbol of Coach’s legacy of leathercraft and New York heritage, and the house’s first-ever code.
