MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • On Trend
  • Gifts
  • The Edit
  • Discount Codes
MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • On Trend
  • Gifts
  • The Edit
  • Discount Codes
Subscribe
  1. Home
  2. Fashion

Kendall Jenner Is Moving Fashion Forward As Creative Director of FWRD

The 25-year-old supermodel is expanding her enviable resume - by Ava Gilchrist
  • 02 Sep 2021
Kendall Jenner Is Moving Fashion Forward As Creative Director of FWRD

Kendall Jenner isn’t your average 25-year-old. When she’s not being one of the world’s highest paid supermodels, cherry picking her fashion jobs, drinking 818 tequila or trying for a baby with beau Devin Booker, she’ll now be spending her time as the Creative Director of luxury e-tailer FRWD, too.

The Californian native took to Instagram to announce her new role to the fashion community and 186 million Instagram followers. Certainly more chic than updating her LinkedIn.

Speaking to the position, Kendall Jenner remarks, “as @fwrd new Creative Director, I am excited to learn even more and help curate the site’s offering with emerging designers and brands.” So what does this actually mean? Jenner’s role as Creative Director entails curtating the aesthetic of the site and creating of designers and trends for customers to shop.

kendalljenner View Profile
View Post on Instagram

FWRD is an e-commerce site with an ​​ahead-of-the-curve mindset and an elusive roster of designers, ranging from iconic maisons de couture to the latest emerging talents, so she’ll certainly have her hands full.

Although we doubt Jenner will be spending her days coding the site, we hope that she’ll use this platform for promoting upcoming, unique labels and continue to move fashion forward.

So when is her first day? Jenner has taken the new role in stride and has already begun fulfilling her commitments as Creative Director with a shoppable campaign, shot by Glen Luchford and styled by Carlos Nazario, and edit of Jenner’s must have pieces for the season ahead.

The campaign, shot in the scenic surroundings of Los Angeles offers the essence of California-cool, a style that has become synonymous with the Beverly Hills babe.

Kendall-Jenner

Jenner brings her unique SoCal style to the job, with her edit reflective of her distinctive and signature style. The edit is comprised of Jenner’s staples, including the ever so versatile black trench coat (which is of her must-have investment pieces). The lineup also includes cult classics and new favourites from desirable luxury houses including Jacquemus, Bottega Veneta, The Row and Australia’s own Alex Perry.

Reflecting on her unique fashion sense, Jenner admits she achieves her neutral look by layering different textures. Her go-to outfit? A cashmere bralette and linen blazer, styled with white trousers, heeled thongs and gold hoops.

With one of the most coveted wardrobes in the celebrity style set, thanks to the help of stylist Dani Michelle, we’re sure that Kendall’s edits are sure to be a sell out. We have our credit cards at the ready.

Read on for what marie claire’s fashion team is shopping from the edit.

Balenciaga-Heels

Balenciaga Stretch Sandals, $1,030.80 at FRWD

Jonathan-Simkhai-Bra

Jonathan Simkhai Aeris Cashmere Bra, $226.78 at FRWD

Nanushka-Trench

Nanushka Amal Coat, $1,367.53 at FRWD

Alex-Perry-Pant

Alex Perry Malone Pant, $1,649.28 at FRWD

Raf-Simons-Turtleneck

Raf Simmons Jersey Turtleneck Top, $474.17 at FRWD

Isabel-Marant-Boots

Isabel Marant Leyane Boot, $2,054.73 at FRWD

Jacquemus-Pant

Jacquemus Le Pantalon Notte, $810.90 at FRWD

La-Quan-Bustier

Laquan Smith Bustier Top, $790.28 at FRWD

The-Row-Heel

The Row Constance Leather Sandals, $1,168.24 at FRWD

ava gilchrist
Ava Gilchrist
Ava Gilchrist is the Digital Fashion Writer at marie claire and ELLE Australia.

Subscribe to Marie Claire-+ save!

Subscribe to marie claire

Subscribe Now
Subscribe to Marie Claire

Subscribe to Marie Claire-+ save!

Subscribe to marie claire

Subscribe Now
Subscribe to Marie Claire

Recommended to you

MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

Kendall Jenner Has Clapped Back At Pregnancy Rumours In The Best Possible Way

Kendall Jenner Has Clapped Back At Pregnancy Rumours In The Best Possible Way

Kendall Jenner Shares Surprising New Year’s Resolution For 2018

Kendall Jenner Shares Surprising New Year’s Resolution For 2018

Lo And Behold, Jennifer Aniston Just Poked Fun At Brad Pitt Divorce And The End Of 'Friends'

Lo And Behold, Jennifer Aniston Just Poked Fun At Brad Pitt Divorce And The End Of 'Friends'

Ashley Graham Credits A “True Miracle” For Surviving Her Near-Death Birth Experience

Ashley Graham Credits A “True Miracle” For Surviving Her Near-Death Birth Experience

{headline}

{headline}

Blake Lively Says Her 3 Children Help ‘Settle’ Her ‘Bevy Of Insecurities’ About Her Body

Blake Lively Says Her 3 Children Help ‘Settle’ Her ‘Bevy Of Insecurities’ About Her Body

Victoria Beckham Says That Being ‘Thin’ Is Now Considered ‘Old-Fashioned’ In Society

Victoria Beckham Says That Being ‘Thin’ Is Now Considered ‘Old-Fashioned’ In Society

NYC Cool Girl & 90s Style Muse, Chloë Sevigny, Ties The Knot (Again)

NYC Cool Girl & 90s Style Muse, Chloë Sevigny, Ties The Knot (Again)

{headline}

{headline}

Chrishell Stause’s Partner G Flip Has Addressed Whether They See Children In Their Future

Chrishell Stause’s Partner G Flip Has Addressed Whether They See Children In Their Future

Katy Perry Has Revealed The Reason Why She Once Called Things Off With Orlando Bloom

Katy Perry Has Revealed The Reason Why She Once Called Things Off With Orlando Bloom

Gwyneth Paltrow Says She Has Zero Plans Of Ever Getting Back Together With Chris Martin

Gwyneth Paltrow Says She Has Zero Plans Of Ever Getting Back Together With Chris Martin

Jennifer Grey Says Patrick Swayze Cried Over How He Treated Her Before ‘Dirty Dancing’

Jennifer Grey Says Patrick Swayze Cried Over How He Treated Her Before ‘Dirty Dancing’

Katie Holmes May Have Found Her Happily Ever After With New Beau Bobby Wooten III

Katie Holmes May Have Found Her Happily Ever After With New Beau Bobby Wooten III

Chrishell Stause Admits She Almost Quit ‘Selling Sunset’ After Her “Humiliating” Divorce

Chrishell Stause Admits She Almost Quit ‘Selling Sunset’ After Her “Humiliating” Divorce

'Selling Sunset' Star Emma Hernan Claims She Met Ben Affleck On A Dating App Pre-JLo

'Selling Sunset' Star Emma Hernan Claims She Met Ben Affleck On A Dating App Pre-JLo

MarieClaire
  • About Us
  • Discount Codes
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
MarieClaire Magazine Subscribe
  • About Us
  • Discount Codes
  • Contact Us
  • Terms and Conditions
  • Privacy Policy

Brands

  • Beauty Crew
  • Home Beautiful
  • Elle
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • beautyheaven
  • New Idea food
  • New Idea
  • Girlfriend
  • That’s Life
  • Practical Parenting
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • 7mate
  • 7NEWS
  • 7Sport
  • Sunrise
  • Starts at 60
  • Hard to Find
© 2022 Are Media PTY LTD
All products are independently selected, tested or recommended by our team of experts.If you buy something, we may earn an affiliate commission.
Get more from Marie Claire

Magazine Subscription Offer

Subscribe to Marie Claire-+ save!

Shop This Offer
Subscribe to Marie Claire