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Kim Kardashian West's Favourite Beauty Products

Plus the inspiration behind her KKW Fragrance range - by Sally Hunwick
  • 19 Feb 2020

The influencer turned fragrance entrepreneur tells of her favourite notes and how she is inspired by her grandmother.

Watch Below: Inside Kim Kardashian and Kanye West's Valentine's Day Vacation 

I LOVE WHITE FLORALS and gardenia is one of my favourites. When I started the KKW Fragrance range I wanted to make a signature scent using gardenia - so I launched with Crystal Gardenia and Crystal Gardenia Oud. 

I WANTED TO MAKE THE BOTTLE LOOK LIKE A CRYSTAL; at the time, all my friends were bring these healing crystals over to the house and I thought they were so beautiful with a lot of meaning. It really represented what was going on in my life and healing, so it felt really empowering. 

Try: KKW Fragrance Crystal Gardenia Oud EDP, $90

KKW Fragrance

I LOVE TO HAVE A SIGNATURE FOR THE DAYTIME and Crystal Gardenia is definitely my everyday fragrance. When I want to feel sexy, [I apply] one of the Body fragrances. Those are a little bit richer and more night-time. 

Try: KKW Fragrance Body EDP, $90

KKW Fragrance

ALL OF MY FRAGRANCES REPRESENT DIFFERENT PARTS OF ME. I don't come out with a fragrance every month, there's no timeline for me. I do it when it feels right. 

FOR MY FACE, I LOVE TO USE A THICK MOISTURISER. I love to have my skin really hydrated [and] to have my lips hydrated so I love lip balm. 

Try: Lancome L'Absolu Rouge Ruby Cream Lipstick, $54

KKW Fragrance

MY MUM WOULD ALWAYS TELL ME, make sure you wash off your make-up at night and exfoliate your skin using a hot washcloth. 

MY MUM AND MY GRANDMOTHER REALLY INSPIRE ME. There's nothing that I love more than to sit and hear stories from my grandmother [MJ]. She's always been such a hard worker - always figured it out. I think that's why my mum [Kris] got it. And that's where all of us get it; it starts with my grandmother. 

WHEN A WOMAN FEELS HER MOST BEAUTIFUL, I think is different for everybody. For some people it can be when they're all glammed up and they're feeling good about themselves, and for others, it's when they wake up. That's what I like most about; it's when I've just woken up in the morning and I'm having breakfast with my husband [Kanye] and my kids [North, Saint, Chicago and Psalm]. 

KKW Fragrances are available exclusively at Myer stores and myer.com.au.

This article originally appeared in the March 2020 issue of marie claire. 

Sally Hunwick
Sally Hunwick
Sally Hunwick is an award-winning journalist with a long-running career both in Australia and in the UK, Sally is passionate about all things beauty and health and loves inspiring her readers with the latest beauty news, trends, must-have products and insider know-how. Sally has worked on Cosmopolitan, Women’s Health, Harper's BAZAAR and Dolly.

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