News flash: Kim Kardashian has dyed her hair hot pink, and we are past the stage of pretending not to care.
After declaring on Twitter that she was bored of her icy blonde, Kimmy K wasted no time in drenching her tresses a very vivid shade of candy pink. Behold:
Pre-empting everyone's burning question - surely it's just a wig? - Kim took to Twitter to assure her fans that it, like, is totally real:
Celebrity hairstylist Chris Appleton is responsible for the reality TV star's dramatic new colour.