After declaring on Twitter that she was bored of her icy blonde, Kimmy K wasted no time in drenching her tresses a very vivid shade of candy pink. Behold:
Pre-empting everyone's burning question - surely it's just a wig? - Kim took to Twitter to assure her fans that it, like, is totally real:
Celebrity hairstylist Chris Appleton is responsible for the reality TV star's dramatic new colour.
Kim isn't the only celebrity trying the pink hair trend: she follows in the wake of Pretty Little Liars' Troian Bellisario, Hailey Baldwin, Gigi Hadid and Dannii Minogue.
