Kim is releasing three new fragrances called BFF, BAE and Ride or Die. The star has been sending love-heart shaped smash cakes to celebrities and friends to promote the launch, and her long list of recipients includes a distinct group of 'haters' who have all somehow offended Kim over time.
The KUWTK star shared her list of post-its on Instagram today, revealing the names on blue post-its were her 'haters.' Naturally, the list included names such as Taylor Swift, Blac Chyna, and Piers Morgan. However, it also included celebs such as Sarah Michelle Gellar, Pink, Bette Middler and Chloë Grace Moretz. Interesting.
"I decided for this Valentine’s Day that everyone deserves a valentine," she said while filming her sticky note list. "I am going to send them to my lovers, my haters, to everyone that I think of, because it’s Valentine’s Day after all."
It seems that, for the millionth time, it bears repeating that Kim is a savvy businesswoman because here we are talking about her perfume. For all the wrong reasons, of course, but that's not something the star has ever concerned herself with. So long as people are talking, the juvenile campaign has been a success.
The internet is enjoying the pettiness of Kim's reveal, taking to Twitter to share their thoughts on the ridiculous move with some applauding her and others condemning. See some of the best reactions below...
This article originally appeared on InStyle Australia