In addition to Johnson, women of all "ages, ethnicities, backgrounds, and professions" are set to star in a series of videos to promote SKIMS.
After negotiating an early release and writing the foreword to her book, After Life: My Journey From Incarceration to Freedom, Kim Kardashian is still paying it forward for Alice Marie Johnston. The 64-year-old will be fronting SKIMS Solutionwear, Kardashian's line of shapewear.
Fans aren't too pleased, though.
Watch Below: Kim Kardashian Got the Bangs You've Always Wanted.
According to People, Johnson's first order of business is starring in a video promoting the line's sculpting bodysuit, but Twitter isn't happy about the situation, saying that Kardashian is twisting what seemed like a genuine humanitarian effort into a way to promote her line.
"I was serving a 25-year sentence without the possibility of parole. Kim saw a video of me. She heard my story. She said, 'This is so unfair.' And by the way, I didn’t even know who Kim Kardashian was!" Johnson said in SKIMS's first promo video. "She went to war for me to fight for my freedom. That's why I call her my 'war angel,' because nothing stood between her and my freedom."