It’s blorange – the sorbet shade sweeping the internet right now. Taking its name from the prettiest fruit in the citrus family, blood orange, the shade is an edgy update on the pretty pastel pink hair that dominated 2016.
Not one to ever let a hair trend pass her by, Kylie Jenner has just made a Fashion Week appearance with high-voltage blorange hair. Yes, it's almost definitely a wig (this isn't our first rodeo, Kyles), but isn't that the best way to experiment with such a head-turning colour?
Pre Kylie, Gigi Hadid was the latest high-profile star to try the trend, posting a pic to Instagram with vibrant blorange locks (not to mention a new fringe). Unsurprisingly, it later turned out to be a wig.
Georgia May Jagger was the first big name to give blorange hair a try, thanks to celebrity stylist Alex Brownsell of Bleach London, reports Allure.
Now it’s taking off, with women opting to try the trend by way of blorange balayage or an all-over wash of pinky-orange colour.
Game? We’ve pulled together the best examples of blorange for you to take to your hairdresser: