It’s a match made in beach heaven. Seafolly has defined our summers for more than four decades, while Lara has been synonymous with Australia’s relaxed outdoor lifestyle since she appeared in Tourism Australia’s iconic 'So where the bloody hell are you?' campaign in 2006.
“Lara is a remarkable talent and there is no denying her down to earth nature and love for the beach will resonate with our customers,” said Seafolly Head of Marketing Victoria Taylor. “When we first approached her about a partnership, we were drawn to her confidence and passion for wellness as much as her love for Australia and the beach. She loves to express herself through style and is a constant inspiration to her fans on living a happy lifestyle. It’s that authenticity and unapologetic spirit that we admire, and we are thrilled to welcome her to the Seafolly family.”
Lara will be the face of the brand’s new “Always Seafolly” campaign, which sets out to empower women the world over to #FeelThatWay, always.
The campaign introduces heritage sweats, knitwear collections and ready-to-wear pieces that perfectly personify the Australian beach lifestyle all year round.
“Lara will be a beacon of how some of our newest collections can be uniquely styled to suit individual personalities and lifestyles, showcasing that being yourself, being comfortable and looking stylish are not mutually exclusive,” Victoria added.
Lara will feature in Seafolly’s most anticipated collections until October 2021. The collaboration kicks off with a sweat capsule range made from 100% cotton, which includes a long-sleeve crew neck featuring the Seafolly Originals logo and a tapered track pant with a wide cotton drawstring.
Autumn/winter 2021 sidelines basic black and celebrates a wave of soft pastels. The new Seafolly pieces are available in the season’s must-have shades - soft lilac and cool thyme - together with classic beige and navy blue.
Lara will feature in the Seaside Stripe swimwear collection, which evokes a feeling of 70’s glamour through subtle sophistication, transporting women to the radiant sun and refreshing seas of the Mediterranean.
The statement one-piece is the hottest trend for the season and Seafolly’s sumptuous styling provides coverage, fit and support in styles ranging from cutting edge one-shoulder bandeaus to scoop neck maillots.
The collection is matched with sophisticated apparel that oozes sophistication, from tiered breezy dresses to classic linen sets.
Brought to you by Seafolly.