Chinese New Year is almost here for 2020, officially kicking off from January 25th. Heralding the start of the Lunar Year, many all over Asia (and worldwide) celebrate the holiday – which also brings with the beginning of a new zodiac animal to take its place in the cycle. 2020 welcomes the Year of the Rat.
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A major tradition that has sparked from Chinese New Year is to buy new clothing that symbolises “a new start and fresh hopes for the New Year”. The collections usually come in red and gold, which are considered to be lucky and bring prosperity into the home. With that, many luxury fashion brands use the time of year to drop exclusive capsule collections in keeping with the new zodiac symbol.
This year, Gucci has shifted away from rats and opted for a collaboration with Disney on a Mickey Mouse collection. Longchamp has teamed up with some of Asia’s most popular influencers for a capsule collection, and luxury labels like Kate Space and Versace have designed collections in lucky red. The Rat is the first of all zodiac animals and represents the beginning of a new day. In Chinese culture, rats are seen as a sign of wealth and surplus and, due to their reproduction rate, married couples are encouraged to pray to them for children.
Gucci
Splashing Mickey Mouse on their iconic dad trainers, monogrammed patterns and even their furry horse-bit loafers, the fashion house has also created colourful illustrations printed onto their white quilted double G bags. Key to the collection is a new material: the Mini GG Supreme canvas with Mickey Mouse print, a beige and ebony fabric that features a vintage Mini GG print with Mickey Mouse playfully applied to it in varying scale. The Lunar New Year collection also has its own dedicated packaging, which comprises red tissue paper, red fabric pouches with drawstring closures and Mickey Mouse emblazoned on them, and green shopping bags and boxes featuring a miniature repeat print of Mickey Mouse.
Roger Vivier
For the Year of the Rat, Roger Vivier has presented a special edition of the Viv’ Run strass buckle sneakers to celebrate. Creative Director Gherardo Felloni presented the Rose Button collection as a homage to Monsieur Vivier’s love for flowers. This season, he gets inspiration from Asian flora, such as cherry and plum tree blossoms, that bloom in Spring. The print resembles a hand-painted, watercolour design placed on the outward-facing side, on the sole and the upper part of the shoes. The special Chinese New Year edition will come in two colours: red flowers on a pink base and pink flowers on a white base.
Burberry
Burberry has opted to drop an entire collection in the colour red, including dual-toned bags and sharp red clothing. You’ll also spot a tiny rat peeking out from between the brand and its new monogram. This collection is perfect for those wanting to celebrate in a subtle way.
Moschino
Moschino, no stranger to dropping an exclusive Chinese New Year collection, has blessed us with yet another playful take on the zodiac. Dropping a new mascot, ‘Mickey Rat’, the collection features baseball jackets to caps to jumpers, with the colour red featuring prominently. The campaign itself is a fun one too, featuring models Mia Kong and Jun Kai Qi in a neon shoot and a lion dancing costume from a New York-based group of performers.
Off-White
Off-White has announced its special capsule collection, titled “LUNAR NEW YEAR”, celebrating the upcoming year of the rat. The collection is available on Farfetch and off—white.com alongside Off-White’s Shanghai Reel and Beijing Sanlitun retail stores. The collection consists of both menswear and womenswear, adorned accordingly with this year’s zodiac symbol. The womenswear collection consists of an elegant, black “OFF” logo skirt – alongside red leather bags, with “GOOD LUCK” and peach flowers printed across each. The red colourway is synonymous of this; the most predominant colour of the Chinese New Year, symbolising fortune, good luck and joy. The peach flowers, another significant detail throughout the womenswear pieces, represents wealth, longevity and pure beauty.
AJE
Australian luxury brand Aje has released a limited-edition Acacia Double Strap Pouch in red leather and gold hardware, in honour of Chinese New Year. In celebration of Lunar New Year, the Acacia Bag is available in 88 pieces only, and is going to help you throughout the year ahead for prosperity and good fortune.
rag&bone
New York City has long been the home of rag & bone, a city whose unique culture and eclectic characters are ongoing references for the brand. The Lunar New Year capsule playfully celebrates this year’s zodiac via an unexpected icon of the city—the Pizza Rat, an internet sensation who was originally spotted in 2015 carrying a slice of pizza through a subway stairwell. The capsule will offer a selection of best-selling rag & bone women’s and men’s styles, twisting bold and fun interpretations of the Pizza Rat character.
Wedgwood
The Wedgwood Year of the Rat Jasper ETO Tray is inspired by the ancient Chinese zodiac, known as ETO that was introduced in China circa the 3rd – 4th century. It was used as a way of indicating the day, month and year in a symbolic form. This beautifully crafted pale pink Jasperware tray is the first in this design series. The 2020 design depicts a rat in a blossom tree, skillfully hand-crafted in white bas-relief against a round, pink jasper plate that is elegantly embellished with a crescent in 22 karat gilding.
Kate Spade
In celebration of the Lunar New Year, Kate Spade New York has teamed up with cartoon icons Tom & Jerry to create an exclusive capsule collection with an adorable motif of the series’ famed Jerry mouse for the Year of the Rat. The 9-piece collection features the brand’s signature spade floral motif and classic Kate Spade silhouettes, all reimagined to feature Jerry peaking mischievously out of his favourite hiding place.
Versace
Versace has created a limited edition version of their Virtus bags in vibrant red, updated with crystals on the signature Barocco V.
Stuart Weitzman
Chloé
Chloé has collaborated with Julie Verhoeven, a British illustrator for their Chinese New Year Capsule collection this year. The colours used are of the soft approach but the rat is portrayed to be playful in various poses, embodying the free-spirited nature the brand is loved for.
Pandora
For Lunar New Year, Pandora has once again looked to Mickey and Minnie Mouse to inspire their latest collection. The latest update comes complete with a traditional qipao paired with red sneakers for an added modern twist. Chinese New Year traditions include wearing red accessories to ward off bad luck and inviting good vibes back, so opt for Pandora’s chic red wonven leather bracelet as a statement piece for good luck.
Alberta Ferretti
To celebrate the Chinese New Year in 2020, Alberta Ferretti presents ”It’s My Year”, a small capsule collection dedicated to the Year of the Mouse. The icon of this collection is the famous, fun mouse character, Topo Gigio®. This key-ring charm in the shape of the iconic Topo Gigio® is made in red calfskin with a gold-plated ring.’
Chopard
Once again, Chopard celebrates the beginning of a new year according to the Chinese calendar. The Year of the Rat offers an opportunity for the Maison to express its full creative ingenuity with a new selection of products. In keeping with its tradition, Chopard calls on the age-old Japanese art of Urushi lacquer in crafting the dial of its L.U.C XP Urushi Year of the Rat timepiece. Each of the 88 timepieces of this refined, powerful and symbolic 18-carat rose gold watch are driven by an ultra-slim calibre produced at its manufacture: the L.U.C 96.17-L.
Louis Vuitton
In celebration of Lunar New Year, Louis Vuitton has released a lineup of seasonal gifts ranging from monogram shawls to key holders. One of the pieces from the festive launch is the rat-shaped keyring. Constructed with cowhide leather and the French fashion house’s signature logo canvas, the whimsical design makes a stylish home for your keys. Another more subtle piece from the collection includes a pair of drop earrings in red and gold with the house’s iconic logo.
Longchamp
While not strictly a Chinese New Year capsule, the Chinese fashion blogger Mr. Bags’ collaboration with Longchamp is perfect for the year of the rat. This edition takes on the idea of a mouse munching on cheese and carries it through the house’s iconic Le Pliage bags — both the nylon canvas and lambskin versions — as cheese prints. The capsule spans a range of sizes, from nano bags to spacious travel bags, so there’s one for every occasion.
Bottega Veneta
A symbol of fire, fortune and joy, Bottega Veneta celebrates Chinese New Year 2020 in bold red. Iconic bags – from the Pouch and Casette Bag, are plunged into the emblematic palette.
Fendi
Fendi celebrates Chinese New Year with a specially created capsule collection featuring soft red leather accented by a joyful mix of multi-colour studs.
Chinese New Year is almost here for 2020, officially kicking off from January 25th. Heralding the start of the Lunar Year, many all over Asia (and worldwide) celebrate the holiday – which also brings with the beginning of a new zodiac animal to take its place in the cycle. 2020 welcomes the Year of the Rat.
Watch Below: Bella, Gigi, Kaia, Imaan, Adut And Tyra Just Formed The Ultimate Girl Band
Chinese New Year is almost here for 2020, officially kicking off from January 25th. Heralding the start of the Lunar Year, many all over Asia (and worldwide) celebrate the holiday – which also brings with the beginning of a new zodiac animal to take its place in the cycle. 2020 welcomes the Year of the Rat.
Watch Below: Bella, Gigi, Kaia, Imaan, Adut And Tyra Just Formed The Ultimate Girl Band
