For many parents, clothing is one item that they will never splurge on when it comes to their children. And for good reason. Between daycare, playdates and the general hullabaloo of being a child, stains are a constant battle and, whether we like it or not, eventually they’ll grow out of whatever exceptional piece you’ve bought for them.
For others, a little slice of luxury isn’t just reserved for special occasions for their little ones. Whether it be because of the increase in ‘Mummy and me’ dressing or just down to the fact that you pride yourself in your children looking like the best versions of themselves, high fashion for toddlers and adolescents is at an all time high—just don’t expect they’ll be picking up the check themselves.
Whilst COVID certainly robbed many of the freedom of a normal childhood—the ongoing effects of online learning and isolation is certainly apparent—we can’t help but think that our own offspring deserve the chance to be spoiled as we prepare to reenter the “new normal”.
For some, indulging your child in a little luxury may just mean wearing that outfit you planned for your Christmas photos on more than one day of the year, whereas others may be more inclined to invest in what may become a family heirloom one day.
Before you turn your nose up at the idea of dressing your child in designer labels—and for the record, we’re not advocating for your tiny tot to don a luxury brand from head to toe—we implore you to familiarise yourself with the best brands on the market, creating the chicest, most coveted brands for children.
From The Row’s high quality, uber luxurious kidswear line, to Rick Owens smaller iteration of the cult Geobasker sneaker for baby goths, below we’ve rounded up our favourite luxury labels for children. North West better just watch her back, because soon enough your little one may just be the most stylish child on the playground.
Burberry
The classic Burberry check is timeless, so know that a piece from their children line will last a lifetime, and eventually make for the perfect ‘hand me down’. With impeccable tailoring, legacy knits and British heritage at the heart of each design, their petite offering may even rival their adult range.
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Bassike
For our bohemian and beachy “mini-mes”, opt for Australian sustainable cult favourite bassike. Based out of Sydney’s pristine Northern Beaches, their surf roots influence their jersey, fleece and waffle essentials in unique shibori, motley and tie dye designs.
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Chloé
While Chloé is known for their highly coveted must-have seasonal pieces, their junior range is not far behind in both flair and Parisian savoir faire. Reflecting the brand’s feminine sensibilities, Chloé Kid’s quintessential classics are as effortless as they are desirable. You’ll be wanting these pieces in your own size in no time.
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Camilla And Marc
C&M Kids is luxury label Camilla & Marc’s diffusion line, for scaled down versions of the classic sport styles from the famed Australian womenswear designer duo. Perfect for on and off the playground, this is a great choice for children who are constantly on the go.
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Rejinya Pyo
Although Rejinya Pyo was 35-weeks-pregnant when she showcased her Spring/Summer 2022 collection at London Fashion Week, the designer isn’t planning on putting her feet up anytime soon. The luxury labels Fall Kids collection is designed to inspire creativity and playfulness thanks to its versatile and durable staples for everyday fun. Where do we sign up?
Stella McCartney
As a mother of four herself, McCartney’s childrenswear has been a staple in every closet since it’s conception in 2010. Mirroring the main line’s eco-friendly ethos, McCartney’s quirky, cute and kitschy graphic prints evoke jubilation and elation.
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The Row
A cacophony of colour and cashmere, The Row’s childrewear line offers sophisticated staples in a range of striking royal blue, forest green, fuschia and tangerine. The capsule, which includes chic crewnecks, robes and slippers, is available in sizes 2-10 and retails between $290 and $650 USD.
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Zimmermann
A favourite of the Duchess of Cambridge for Princess Charlotte (and luxury lovers alike), Zimmermann’s perinerally stylish swim and ready to wear for children reflects what we love most about the brand—intricate detail, an elegant aesthetic and enviable silhouettes. Plus, we’ve never seen a woman (or child for that matter) look bad in one of their designers
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