MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Podcasts
  • Beyond Beauty
  • Video
MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • Podcasts
  • Beyond Beauty
  • Video
MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

Fendi Just Made A Case For Dressing Up And Going Out

Fendi Just Made A Case For Dressing Up And Going Out

Behind The Scenes Of Zimmermann's Lush Fall Collection

Behind The Scenes Of Zimmermann's Lush Fall Collection

You Can Now Stay In The Castle Where 'The Crown' Is Filmed

You Can Now Stay In The Castle Where 'The Crown' Is Filmed

All The Hidden Meanings In The Hairstyles On 'The Crown' Season Three

All The Hidden Meanings In The Hairstyles On 'The Crown' Season Three

{headline}

{headline}

Olivia Colman Has Finally Been Given The Royal Recognition She Deserves

Olivia Colman Has Finally Been Given The Royal Recognition She Deserves

Max Mara’s Spring/Summer 2020 Beauty Look Was Inspired By Spy-Thriller ‘Killing Eve’

Max Mara’s Spring/Summer 2020 Beauty Look Was Inspired By Spy-Thriller ‘Killing Eve’

Your Definitive Guide To Finding The Perfect Slip Dress

Your Definitive Guide To Finding The Perfect Slip Dress

{headline}

{headline}

Best Buys To Kick Start Autumn

Best Buys To Kick Start Autumn

Claire Foy On The Reality Of Being A Working Mother

Claire Foy On The Reality Of Being A Working Mother

Here’s Definitive Proof The Queen Has Binge-Watched The Crown

Here’s Definitive Proof The Queen Has Binge-Watched The Crown

5 Trendy Raincoats You'll Want To Wear This Wet-Weather Season

5 Trendy Raincoats You'll Want To Wear This Wet-Weather Season

The 5 Biggest Trends To Come Out Of Milan Fashion Week Autumn/Winter '21

The 5 Biggest Trends To Come Out Of Milan Fashion Week Autumn/Winter '21

Netflix Refuses To Put A Disclaimer On 'The Crown' Citing It As Fiction

Netflix Refuses To Put A Disclaimer On 'The Crown' Citing It As Fiction

3 Royal Family Christmas Recipes That Will Add A Regal Touch To Your Festive Feasts

3 Royal Family Christmas Recipes That Will Add A Regal Touch To Your Festive Feasts

  1. Home
  2. Fashion

Max Mara’s 70th anniversary show was inspired by the Queen

The Crown meets the catwalk - by Kathryn Madden
  • 26 Feb 2021
Max Mara’s 70th anniversary show was inspired by the Queen

A royal parade hit Milan on Thursday, with a pack of impeccably dressed women striding through the flag-lined streets. In reality, Max Mara’s digital runway presentation was staged in the city’s Trienalle design museum, but the celebratory sentiment to mark the house’s 70th birthday – or platinum jubilee – still rung true.

During the lockdown of 2020, the house’s creative director Ian Griffiths spent his days holed up in the Suffolk countryside watching The Crown. No surprise, then, that Queen Elizabeth II played muse for autumn/winter 2021. But it wasn’t Her Majesty’s rainbow-hued hats and gloves that shaped his sketches, but rather her off-duty wardrobe: thick tweeds, cosy cardigans, calf-skimming kilts, Tattersall checks, sturdy walking shoes and headscarves tied just so.

Classic Max Mara hits also starred on the runway – namely cashmere trenches, reworked in contemporary khaki with fuzzy teddy layers. Then there were oversized bomber jackets, quilted gilets and neat capes – all fit for a weekend traversing the Scottish moors of Balmoral.

The 1951 logo was splashed on slouchy knits and on the back of jackets in graphics from the Italian house’s original campaign. But Max Mara has come a long way since its launch 70 years ago, when founder Achille Maramotti declared his sights were set on “the wives of the local notaries and doctors”. Since then, those women have become notaries and doctors in their own right, and Max Mara has evolved with them.  

And so, said Griffiths, while this nostalgic anniversary collection was inspired by the Queen, it was created for today’s self-made queens.

 

x
c
c
c
c
c
c
Kathryn Madden
Kathryn Madden
Kathryn Madden is the Deputy Features Director of marie claire magazine, and spends her days writing about feminism, fashion and everything in between. She’s also written for Grazia, InStyle, Qantas and Home Beautiful, and is the editor and founder of Lonely Continent.

Subscribe & receive a gift from Go-To Skincare-

Subscribe to marie claire

Subscribe Now
Subscribe & receive a gift from Go-To Skincare

Subscribe & receive a gift from Go-To Skincare-

Subscribe to marie claire

Subscribe Now
Subscribe & receive a gift from Go-To Skincare

Recommended to you

MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

Fendi Just Made A Case For Dressing Up And Going Out

Fendi Just Made A Case For Dressing Up And Going Out

Behind The Scenes Of Zimmermann's Lush Fall Collection

Behind The Scenes Of Zimmermann's Lush Fall Collection

You Can Now Stay In The Castle Where 'The Crown' Is Filmed

You Can Now Stay In The Castle Where 'The Crown' Is Filmed

All The Hidden Meanings In The Hairstyles On 'The Crown' Season Three

All The Hidden Meanings In The Hairstyles On 'The Crown' Season Three

{headline}

{headline}

Olivia Colman Has Finally Been Given The Royal Recognition She Deserves

Olivia Colman Has Finally Been Given The Royal Recognition She Deserves

Max Mara’s Spring/Summer 2020 Beauty Look Was Inspired By Spy-Thriller ‘Killing Eve’

Max Mara’s Spring/Summer 2020 Beauty Look Was Inspired By Spy-Thriller ‘Killing Eve’

Your Definitive Guide To Finding The Perfect Slip Dress

Your Definitive Guide To Finding The Perfect Slip Dress

{headline}

{headline}

Best Buys To Kick Start Autumn

Best Buys To Kick Start Autumn

Claire Foy On The Reality Of Being A Working Mother

Claire Foy On The Reality Of Being A Working Mother

Here’s Definitive Proof The Queen Has Binge-Watched The Crown

Here’s Definitive Proof The Queen Has Binge-Watched The Crown

5 Trendy Raincoats You'll Want To Wear This Wet-Weather Season

5 Trendy Raincoats You'll Want To Wear This Wet-Weather Season

The 5 Biggest Trends To Come Out Of Milan Fashion Week Autumn/Winter '21

The 5 Biggest Trends To Come Out Of Milan Fashion Week Autumn/Winter '21

Netflix Refuses To Put A Disclaimer On 'The Crown' Citing It As Fiction

Netflix Refuses To Put A Disclaimer On 'The Crown' Citing It As Fiction

3 Royal Family Christmas Recipes That Will Add A Regal Touch To Your Festive Feasts

3 Royal Family Christmas Recipes That Will Add A Regal Touch To Your Festive Feasts

MarieClaire
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
  • About Us
  • Subscribe Today
  • Contact Us
  • Terms and Conditions
  • Privacy Policy

Brands

  • Beauty Crew
  • Home Beautiful
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • New Idea food
  • New Idea
  • Girlfriend
  • That’s Life
  • Practical Parenting
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • Airtasker
  • 7NEWS
  • SocietyOne
  • Health Engine
  • Starts at 60
© 2021 Are Media PTY LTD
Get more from Marie Claire

Magazine Subscription Offer

Subscribe & receive a gift from Go-To Skincare-

Shop This Offer
Subscribe & receive a gift from Go-To Skincare