But of course, that has been the case since Meghan was first reported as Prince Harry’s girlfriend back in 2016, with the iconic Finlay and Co shades she wore in their first photographs together only just coming back into stock due to the high demand.
Meghan has already proven to have as much influence as the Kate Middleton effect, with fans and followers modelling their looks on her, crashing a Canadian fashion site to buy her engagement coat, styling their hair in the MM cut, and even asking cosmetic surgeons for the Meghan Markle nose.
Meghan even caused a 400% increase in traffic to Canadian jeweller Birks’ website earlier this year.
Following the newly-appointed Duchess of Sussex’s appearance at her first official royal engagement since the wedding this week, it appeared that the Meghan Markle effect had not lost its touch.
The newlyweds stepped out for the first time since saying ‘I Do’ yesterday, attending a garden party at Buckingham Palace, as part of Prince Charles’ 70th birthday celebrations.
Meghan perfected Duchess-chic, opting for a £590 flavia silk-crepe pencil dress from British brand Goat and a Philip Treacy dome hat.
And being Meghan, it made quite the impact.
The demand for the pencil dress was so high that the brand’s website crashed after she stepped out in the look, something that the British brand confirmed, going on to voice their pride that Meghan had opted to wear one of their designs.
‘We are delighted Meghan chose to wear Goat and it was a pleasure to make a custom dress for her,’ Goat founder Jane Lewis told Sky News.
Proof that the Meghan Markle effect is definitely alive and well.
This article originally appeared on marie claire UK.