What’s with that shirt? Everyone seems to be wearing it. It’s a classic Hawaiian retro shape with a pop art print. A hint of Tom Cruise in Cocktail. That blogger’s got hers knotted under a biker jacket. That model slung his on with jeans. Justin Bieber is wearing his…
…while RIDING A DOLPHIN!
Okay, so the dolphin thing was photo-shopped for Instagram, but Bieber does indeed own one of these shirts by Sydney label of-the-moment Double Rainbouu. (Pronounced like an ordinary rainbow – those twin ‘u’s were part of a plan to foil Google).
Founded by Mikey Nolan and Toby Jones (ex Ksubi and Insight surf), it’s a little bit skate, a little bit retro traveller and a lot cool. Less than a year old, it’s already stocked in Barneys, Opening Ceremony, Revolve and Fred Segal in the US.
Bieber was snapped out shopping in LA in their ‘Paradise City’ design, which features a floral and skull print.
“We don’t know how he got it,” says Nolan. “We didn’t gift him so he must have bought it. We found out they day we were working out the styling for our fashion week show.”
Said show happened yesterday arvo, and it was the most fun we’ve had at MBFWA so far.
Titled ‘Day Break Moon Club’, it extended their offering into women’s swimwear and ponchos, there’s an eyewear collab with Le Specs coming up and the brand has been invited to show at the Pitti Uomo menswear shows in Florence in June.
“We’re a beachwear brand, and if you going to put that on the runway, you need to make it a fun experience,” says Nolan. “Music is really important. We were inspired by the idea of escape and we’ve been looking at pictures of places like Ibiza and Goa in the ‘70s.
“Beach and resortwear can be about the jet-set, but we’re not into that. Ours is more real, where the beach is just part of your lifestyle. It’s not about some big fancy yacht. It’s accessible.”
What’s their dream destination? “Anywhere.”