This isn’t the first time Obama has called on celebrity help to promote the initiative, bringing Kelly Clarkson, Zendaya, and Janelle Monae together in March for the Let Girls Learn anthem, “This is for my girls”.
Reflecting on the importance of Let Girls Learn, Obama said late last year: "Ultimately, for me, this issue isn’t just about politics or economics—for me, this is a moral issue. As I’ve traveled the world, I have met so many of these girls. I’ve seen firsthand that every single one of them has the spark of something extraordinary inside of them, and they are so hungry to realise their promise. They walk for hours each day to school, learning at rickety desks in bare concrete classrooms. They study for hours each night, holding tight to their hopes for the future, even in the face of heartbreaking odds…As a first lady, a mother, and a human being, I cannot walk away from these girls."