“Lobs with a bit of an edge will definitely be popular this season," explains Keough who recently touched down in Sydney to perform ambassador duties for haircare brand John Frieda.
Predicting the grown-out blunt chop will reign supreme, he points to Mila Kunis' recent beauty transformation as a turning-point: "Everyone had a meltdown when Mila’s hair stylist unveiled her new asymmetrical lob.”
The trick to achieving effortless texture à la Mila or Miranda is to play with hair products that boost your tresses' built-in bounce. He favours a nutrient-rich lightweight styling mousse - optimal for girls with fine and medium hair that are looking for added volume.
Blessed with wavy hair? Keough suggests keeping heat styling to a minimum. “If you have that natural, gorgeous curl in the hair then you could use John Frieda’s Air Dry Waves.
"Apply a dollop to washed and towel-dried hair, letting strands dry naturally and enhancing the body of your lob to keep it effortless and edgy.”