At the time of writing, Kerr, 36, is heavily pregnant with her third child, her second with husband and Snapchat co-founder Evan Spiegel, 29. She’s also mum to Flynn, 8, her son with ex-husband Orlando Bloom, and one-year-old Hart, her first child with Spiegel.
Watch Behind-The-Scenes Of marie claire's October Issue Starring Miranda Kerr.
But her other family, her other baby, is of course Kora Organics. She founded the Australian-made success story when she was only a few years into her international modelling career – demonstrating the sort of hard-headed business acumen that any model knows is the secret to enduring success once the big fashion and beauty contracts stop coming in. The brand turns 10 this October, but because the milestone coincides with her baby’s birth, any celebrations are, for now, on hold. But when they happen, there’ll be plenty to be proud of. Kora Organics is now sold in 25 countries, including more than 200 stores in Australia alone, and its products are loved by everyone from Gwyneth Paltrow, Katy Perry and Kourtney Kardashian to locals Shanina Shaik and Jesinta Franklin.
Over the years, Kerr has risked a lot of her own capital to grow the brand, something she admits was at times terrifying. She personally owns 95 per cent of the company and continuously reinvests in packaging, research and marketing. Spiegel has, at many critical junctures, been a steady and encouraging voice. When US beauty giant Sephora approached Kerr about launching in their stores in 2016, she was initially daunted. “I said to Evan, ‘I’m scared. What if they don’t understand natural beauty [in the US]?’ And Evan was like, ‘Look, you have an incredible product and if you don’t do it you’ll never, ever know.’”
Photography Nino Muñoz Styling Chloe Buttenshaw
The heart of the brand is Kerr’s strict adherence to using not just organic ingredients, but certified organic ingredients – and yes, there’s a difference. “Clean beauty is a massive trend at the moment, but the thing with ‘clean’ beauty is, whatever country is manufacturing the product gets to determine what’s clean and what’s not,” a spokesperson for the company explains. “Whereas ‘certified organic’ means you are certified by an independent body. That’s something that sets Kora Organics apart from the whole movement.” The entire range is approved by two leading European independent organic certification bodies: Ecocert and Cosmos.
Right now, though, Kerr’s focus is on her impending arrival and this next chapter for her family. So is three the limit for children, or could there be more on the horizon? “I don’t know,” she ponders. “Pregnancy is such a miracle and I feel incredibly blessed to have two healthy children and another on the way.” Regardless, she must surely be ready to take her foot off the pedal a little. Would she ever consider moving back home to a solar-powered farm? “Australia will always feel like home, but LA is our home right now and we’re only a flight away from my family and friends in Australia,” she says. “But I never say never. Who knows what the future holds?”
Read the full story in the October 2019 issue of marie claire – out now.
Alexandra CarltonAlex writes news, features, food, travel, parenting, opinion and social commentary for some of the country's best-known mastheads including Marie Claire, Qantas, Kidspot, Whimn, news.com.au, Gourmet Traveller, Sunday Life, Stellar and more.
