Behind-The-Scenes Of Myer's 2019 Spring Edit

Behind-The-Scenes Of Myer's Spring Style Showcase

With ambassadors Asher Keddie, Elyse Knowles and Rachael Finch - by Grace Back

On Friday, Myer showcased its Spring Collection in its Melbourne's Bourke Street store, alongside ambassadors Asher Keddie, Elyse Knowles, Rachael Finch and Sarsha Chisholm. At the intimate occasion, there was a custom-built spring garden experience, and a Vanity Fair inspired set with fresh flowers and vines.

Notably, model Jesinta Franklin debuted her baby bump for the first time since announcing her pregnancy earlier this week.

Asher Keddie made her debut as Myer's new Style Ambassador. In a statement, Myer said Keddie embodied the values and essence of the brand: "She is successful, confident, relatable and is a strong woman of style and substance."

Keddie herself added that Myer was a big part of her childhood. "Some of my most vivid memories as a child was going to see the Myer Christmas windows. My Mum would take us each year as kids, we'd be treated to lunch and then we'd all shop together choosing gifts for family and friends," she said.