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MAFS' Aleks and Ivan exchange wedding vows
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NATALIJA’s #WereHereForWomen Campaign Celebrates Community

With silk staples named after our feminist icons - by Andrea Masselos
  • 02 Sep 2020
NATALIJA’s #WereHereForWomen Campaign Celebrates Community

The made-to-order label NATALIJA has dropped a sea of silk camisoles and tanks with their latest campaign #WereHereForWomen, and let me tell you, the water is divine.

With customisation options to create the cami of your dreams, the collection features bra-friendly tanks, optional adjustable straps, and a size range of 4-18. 

But there is more to the luxe leisurewear than meets the eye. The label’s thoughtful fashion model releases smaller ranges monthly, inspired by female strength as individuals and as a greater collective.

“When I was designing this collection of silk camisoles, I was thinking of all the women and female youth at home across the country who may be feeling isolated, alone or unheard. They are my inspiration and in my small way I wanted to provide a place for women to connect with a larger community and show we don’t have to go through this alone,” says Founder Natalija Bouropoulos.

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You Are Our Inspiration. When designing this collection of silk camisoles and tanks, we were thinking of all the women at home. The past few months have been incredibly challenging for everyone. In our small way, this campaign is celebrating what universally bonds us-providing a place for women to connect with a larger community, to know they're not alone, and to feel empowered and supported. But, this moment is more than the clothes women are wearing. We want you to take this moment for yourself, and honour the woman you are. Learn more via link in bio. ~ This campaign is the start of beautiful, new things for NATALIJA, and want to thank all the women who helped bring this to life. @anajst @eightyeightcreative_ @nicolewongphoto @inthebeginningpr @teresa.yuol @sadafr @lauren_theblackline @kimellmer @icacocoradiant @ellieconnor @courtneyhumphreysstylist @bridiealman @ameliamroche @viorikamakeup

The range features the five most requested tones by customers, each named after a historical female figure: Faith Bandler, Maya Angelou, Ada Lovelace, Malala Yousafzai and Amelia Earhart.

If that wasn’t enough inspiration, the campaign shot by Ana Suntay-Tañedo stars nine local heroes and creatives including Kim Ellmer, Anyier Teresa Yuol, Lauren Hung and our forever girl crush Sadaf Razi, who is the founder of Be You Beauty Inspo.

sadafr View Profile
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Excited to share this image 🖤 I feel so honoured to be included in @natalijaofficial_ 's #werehereforwomen campaign amongst all of these incredible women. Natalija's mission to advocate for inclusivity, empower women and give back is so wonderful, and I feel so lucky to have participated in this beautiful shoot. I actually bought a special @natalijaofficial_ piece a few years ago then followed her on IG shortly after. When I met her on this day, it felt like I'd known her for years. All the women I met on the day were so lovely and open which is truly a testament to a brand/designer choosing kind and inspirational women to feature ✨🙏🏾 . . . . . . #natalijathelabel #handmadefashion #slowfashion #supportsmallbusiness #style #silkcami #australiandesigner #instastyle #instabeauty

Alongside these staple silks, NATALIJA offers a safe space for women to connect via their Instagram page @werehereforwomen. The page features empowering messages to inspire and instil confidence, and psychologist Alison Riddell makes weekly appearances in a Q&A on womanhood, motherhood, mental health, and all things female.

Partnering with Beyond Blue in support of mental health, Look Good Feel Better to boost body positivity among cancer patients, and Dress for Success to empower female confidence, NATALIJA will donate $1 from every sale from the collection.

Feel-good fashion named after our feminist icons and modelled by exceptional women? Add to cart.

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'A beautiful day starts with a beautiful mindset'. My daughter inspires me everyday to stay positive, we're so connected. When I'm in a good space, so is she. And that is everything." Words by @natalija.b founder of @natalijaofficial_ and @werehereforwomen -
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