Net-a-Porter, one of the world's biggest e-commerce sites, has announced its decision to adopt a fur-free policy.
The new move prevents any items made with animal fur from being sold on the hugely popular fashion website.
The change comes directly from Net-a-Porter's parent company, the Yoox Net-a-Porter Group (YNAP), which means it's not just NaP that the change will apply to - Mr Porter, Yoox, and The Outnet will all be ditching fur in a bid to focus on the environment and animal rights.
This announcement comes as other fashion labels take a stand for animal rights and consumers become increasingly aware of the effects fashion has on the environment.
Armani went fur-free last year, Stella McCartney's spring 2017 runway collection featured shirts with messages like "No fur" and "No leather" and high street brands such as ASOS and Topshop have also sworn off fur.
Hat's off to you, Net-a-Porter! Let's hope others follow suit.