In fact, this isn't even the first time they've done it. Podcaster Sam Elton-Walter started the NZ Secret Santa project in 2010 and has seen it grow from 200 people the first time it was run to 800 people in the third time. This year, he's aiming for 2,500 people.
How it works is when you sign up, you provide your Twitter handle. Then you're assigned someone else and given their Twitter handle to work out what they might like through some quick scrolling. Then you send the present to the 'Santa Storehouse' run by New Zealand Post, and they send it to your Secret Santa. So no addresses are handed out and your privacy remains in tact.
Twitter is already going ham on the hashtag #nzsecretsanta as people plan their gifts and give hints to their Santa.
And as the organiser reminds people, it's all about the giving.
In comparison, Australia pretty much looks like the Grinch.