Sydney Sweeney is selling soap made from her actual bathwater and the internet has, understandably, lost it.
On May 29, the Euphoria actress plunged our collective minds into the gutter by announcing her latest partnership with Dr. Squatch: A “men’s natural soap” infused with her “actual bathwater.” Yes, you read that right, this is not prank, Sydney Sweeney is legitimately spruiking a soap called “Sydney’s Bathwater Bliss.”
“When we were at the [Dr Squatch] shoot, they had a tub for me. And I actually got in there and I took some soap, and we had a nice little bath and they took the water,” Sweeney revealed in an interview with GQ. “So it’s my real bath water.”
“Why, Because y’all wouldn’t stop asking. And Sydney said, “Let’s do it,” (what a legend),” the caption for the announcement post on Dr. Squatch’s Instagram account reads.
The product came to life after she collaborated with the brand in 2024 on a marketing campaign for its Natural Body Wash. In the ad, Sweeney reclines in a bubble-filled tub surrounded by lit candles. Addressing the audience, Sweeney teases, “Hello you dirty little boys, are you interested in my body?” pausing for dramatic effect before revealing a bottle from under the bubbles, “wash?” Well you can’t have it… Because this isn’t for boys, it’s for men.”
Sweeney told GQ that she “definitely wasn’t aware” of the eroticism associated with bathwater, stressing that it was all just a bit of fun. That was, she added, “until I started seeing it in my own comments.”
“When your fans start asking for your bathwater, you can either ignore it, or turn it into a bar of Dr. Squatch soap,” Sweeney said in a statement. “It’s weird in the best way, and I love that we created something that’s not just unforgettable, it actually smells incredible and delivers like every other Dr. Squatch product I love. Hopefully, this helps guys wake up to the realities of conventional personal care products and pushes them towards natural.”
Naturally, the comments under Sweeney’s latest social announcement were as unhinged as you’d expect. Men, both anonymous and proudly public, flooded the feed with everything from thirsty GIFS to suggestive innuendos, proving once again that the internet is, for the most part, categorically unwell. Of course, as with anything related to Sydney Sweeney’s body, the discourse was equally concerned with what the product meant for feminism. “We’re never making it out of the patriarchy,” one Instagram comment read, while another wrote “Everyday we stray further from god,” eliciting 19000 likes.
Whatever your opinion is, Sweeney isn’t concerned, telling Variety in a 2024 interview that she’s very much over the near-constant commentary on anything to do with her body.
“I just can’t allow myself to have a reaction,” she said. “People feel connected and free to be able to speak about me in whatever way they want, because they believe that I’ve signed my life away. That I’m not on a human level anymore, because I’m an actor. That these characters are for everybody else, but then me as Sydney is not for me anymore. It’s this weird relationship that people have with me that I have no control or say over.”
