One of these lip balms sells every minute
The quest for the perfect lip balm can last a lifetime: you want one that’s not too sticky, not too sweet (or not so minty that it puts you off your lunch); one that wears perfectly under lipstick but equally well on its own; and one that you can swipe on without so much as a cursory glance in the mirror. We don’t ask a lot, do we?
And yet, it seems every girl has a bag crammed full of lip balms that don’t quite do the job.
So it’s with great pleasure that we introduce the Dior Addict Lip Glow. One of these babies sells somewhere in the world every 60 seconds (and seven every hour in Australia), according to new data obtained by WWD, which tells us two things: one, women must love it, and two, they must buy it again and again.
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Dior’s first universally flattering balm, the Dior Addict Lip Glow works by reacting with the chemistry of your lips to create a truly custom colour (on me, it goes quite a bright, but still natural-looking, pink).
The luxe lippie is enriched with mango butter and SPF 10 to protect your pout and can be worn alone or as a primer under lipstick.
As an added bonus, the packaging is divine. The only catch? At $49 a pop, it doesn’t come cheap – but on a cost-per-wear basis, it’s a bargain, right?
