MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • On Trend
  • Gifts
  • The Edit
  • Discount Codes
MarieClaire
  • News
  • Fashion
  • Beauty
  • Lifestyle
  • Career
  • Bridal
  • On Trend
  • Gifts
  • The Edit
  • Discount Codes
Subscribe
  1. Home
  2. Fashion

How To Successfully Shop New-Season Trends Online

The ones to watch — and to drop - by Francesca Wallace
  • 25 Mar 2019
How To Successfully Shop New-Season Trends Online

Figuring out what to buy and what not to buy can be a full time job. Luckily, there are people out there who literally do it for a living. One such woman, Linda Fulford the Brand Communications Director at The Outnet, knows a thing or two about navigating online shopping and figuring out the best trends to invest in.

In the lead up to The Outnet’s 10th anniversary, we sat down with Fulford to talk all things online shopping, fashion and trends. Discussing everything from how not to buy something online to the Australian brands that Londoners just love, Fulford dishes on everything new season fashion, buying something without seeing it first, and utilising the ever-important wishlist. You can thank her later.

On the trends that are still going

At the moment we’re finding that white and the layering of white on white on white is just gorgeous — or tonal colors. And coming from fashion weeks, those beautiful camel coats. Also neon!

Also, that Edwardian look. All the sort of high collars. I guess the thing about The Outnet is the variety we've got and the price point allows you to dip into of these fashions with a bit of fun, so not necessarily having to pay the full price and taking the risk.

White on white

On successfully shopping online

I think the quickest way to shop the site is to filter by size, and I know some people don't really want to just put their size in because they're happy to tailor upwards or downwards, but that is the quickest way with The Outnet because obviously we don't have endless pieces, so you're not going to be disappointed. So, search by size.

And use your wishlist! Put stuff in, shop by brand, the brands you like. So, it's quite a clever way of quickly navigating because there's plenty of great product on the site.

On the Australian brands that just keep on selling

Australian designers resonate so well in the UK, so the Ellery moment was huge for us. Zimmerman is just… well, everyone is dying to get to Zimmerman! Camilla as well works for us. All eyes on Australian brands!

The Outnet interview

On buying something before you know all the details

With us there are product measurements on site, there's a live chat, you can speak to customer care, if you live somewhere like Australia which will take a few days to get here it's really disappointing if it's not right, so use that information that's on site. If it says the shoe fits true to size — it will. And that's really annoying if you get a pair of shoes and its too tight, so just check measurements.

On pulling off a tricky trend

We were looking at the big shoulders [recently] and wondering how you actually do it in real life. And maybe you'd belt it up, maybe you wouldn't go so exaggerated, maybe everything else would be super sleek. You can have fun and you can have one piece that is a moment [instead of wearing all the trends at once].

  • Fashion
  • Winter Fashion
  • Autumn Fashion
  • Fashion Trends
Francesca Wallace
Francesca Wallace
Francesca is a contributor to marie claire Australia. She can most likely be found eating a big bowl of fries (don’t forget the aioli!), watching something trashy on TV or spending all her money online shopping. She’s interviewed everyone from Nicole Kidman to Kendall Jenner but didn't get a single good photo.

Subscribe to Marie Claire-+ save!

Subscribe to marie claire

Subscribe Now
Subscribe to Marie Claire

Subscribe to Marie Claire-+ save!

Subscribe to marie claire

Subscribe Now
Subscribe to Marie Claire

Recommended to you

MAFS' Aleks and Ivan exchange wedding vows
Watch 4:43

MAFS' Aleks and Ivan exchange wedding vows

{headline}

{headline}

These Are The Five Handbags You Should Buy In 2020

These Are The Five Handbags You Should Buy In 2020

These Are The Brands Our Fashion Editors Are Investing In Next

These Are The Brands Our Fashion Editors Are Investing In Next

These Are All The Items Our Fashion Editors Are Buying This Week

These Are All The Items Our Fashion Editors Are Buying This Week

All The Trends Our Fashion Editors Are Lusting Over

All The Trends Our Fashion Editors Are Lusting Over

{headline}

{headline}

10 Australian Online Stores Worth Spending Your Next Paycheck At

10 Australian Online Stores Worth Spending Your Next Paycheck At

3 Easy Ways To Mix Up Your Monochrome For Work

3 Easy Ways To Mix Up Your Monochrome For Work

Three Fresh Ways To Wear Print This Summer

Three Fresh Ways To Wear Print This Summer

{headline}

{headline}

Fitting Room Fridays: Weekend Whites

Fitting Room Fridays: Weekend Whites

Marie Claire Editors Reveal The Items At The Top Of Their Wish Lists

Marie Claire Editors Reveal The Items At The Top Of Their Wish Lists

Boilersuits Are Back for Spring 2018

Boilersuits Are Back for Spring 2018

The '90s Hair Clip Trend is Back for 2018

The '90s Hair Clip Trend is Back for 2018

New Season Buys That Won't Break the Bank

New Season Buys That Won't Break the Bank

This Week’s Huge Sale Could Nab You That Luxury Item For Less

This Week’s Huge Sale Could Nab You That Luxury Item For Less

Where To Buy The *Exact* Coats Sienna Miller Wears In 'Anatomy Of A Scandal'

Where To Buy The *Exact* Coats Sienna Miller Wears In 'Anatomy Of A Scandal'

MarieClaire
  • About Us
  • Discount Codes
  • Contact Us
  • Terms and Conditions
  • Privacy Policy
MarieClaire Magazine Subscribe
  • About Us
  • Discount Codes
  • Contact Us
  • Terms and Conditions
  • Privacy Policy

Brands

  • Beauty Crew
  • Home Beautiful
  • Elle
  • Who

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • beautyheaven
  • New Idea food
  • New Idea
  • Girlfriend
  • That’s Life
  • Practical Parenting
  • All Recipes
  • Perth Now
  • The West Australian
  • 7Plus
  • 7mate
  • 7NEWS
  • 7Sport
  • Sunrise
  • Starts at 60
  • Hard to Find
© 2022 Are Media PTY LTD
All products are independently selected, tested or recommended by our team of experts.If you buy something, we may earn an affiliate commission.
Get more from Marie Claire

Magazine Subscription Offer

Subscribe to Marie Claire-+ save!

Shop This Offer
Subscribe to Marie Claire