The haircare brand has donated $20,000 to PERIOD to help raise awareness and fight the stigma around periods. The US-based organisation was founded in 2014 by two 16-year old high school students who experienced homelessness as teenagers. They realised that the biggest challenge of their living situation was dealing with periods and not having access to period products. Since 2014, PERIOD has addressed over 700,000 periods and is now the largest youth-run women's health non-profit.
"Our whole Super Dry campaign is tampon-themed because the dry shampoo reminds us of super tampons–it's extra absorbent for oilier days, has an easy to use applicator, a wider can and our brand's fresh Melrose Place scent," Atkins told Glamour. "Plus, most women can relate to relying on super tampons and super dry shampoo to get them through a tough week."
Like most dry shampoos, this Ouai's Super Dry Shampoo helps to avoid problems caused by over washing and keeps your hair fresh for longer. This product is ideal to use between blowouts or when oils are making your hair look flat and greasy.
Unique ingredients like volcanic minerals and rice starch help to soak up excess oils and leaves your head feeling fresh and clean whilst adding a layer of texture. Plus, the dry shampoo is doused with Ouai's famous Melrose Place scent, imbued with notes of rose, lychee, bergamot and white musk to make sure that your hair smells great too.
Unfortunately for us this product is not yet released in Australian stores, but we're keeping our fingers crossed for now.