If you needed a reason to drop into Priceline this month, this is what you've been waiting for.
Priceline has recently announced their goal of raising $1 million in a month, starting from the 7th June. The money raised will go towards the Sisterhood Foundation, fronted by Priceline sisters Ita Buttrose, Ada Nicodemou, Samantha Harris and Ellysee Perry, which helps support women and their families.
The Priceline sisters however have recently been joined by the first Priceline 'mister', Australian cricket legend Merv Hughes. “I believe it’s important for blokes to get on board and support this cause because these charities help women and their families. I have a wife, mother and daughter so I’m passionate about making sure there are support structures that help families and communities. I want to raise some serious cash and awareness for these charities,” says Merv of his partnership announcement.
To contribute to the cause, pick up a $2 scratchie in store. All proceeds going towards the Foundation.