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MAFS' Aleks and Ivan exchange wedding vows
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MAFS' Aleks and Ivan exchange wedding vows

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Find Out The Beauty Brands Who Are Making A Difference

No wonder they're finalists in the Prix de marie claire Beauty Awards - by marie claire
  • 26 Nov 2019
Find Out The Beauty Brands Who Are Making A Difference

Voting has opened in the Prix de marie claire Beauty Awards, which honour the best beauty products and brands from the last year. 

The Best Brands With Purpose category highlights beauty brands who have started initiatives that support women, the environment and education. 

Our beauty experts have short listed seven brands, but you can choose the winner by voting here. 

And the finalists in the Best Brand With Purpose category are... 

Elizabeth Arden

Elizabeth Arden has pledged $1 million as part of their March On campaign to support UN Women. A limited edition lipstick signed by Reese Witherspoon was sold worldwide, with 100 per cent of the proceeds donated to the campaign. 

elizabetharden View Profile
888 likes - View Post on Instagram
Make a statement and March On with us with our Limited Edition Pink Punch Lipstick. #TogetherWeMarchOn

Revlon

In October 2018, Revlon launched the #BoldMatters campaign, which featured the stories of three women living in drought-striken Australia. The brand donated $2 from every Revlon Super Lustrous Lipstick sold and presented a check for $152,754 to the Drought Angels as a result of the campaign.

droughtangels View Profile
134 likes - View Post on Instagram
Ladies do you dare to be bold with a little lippy! @revlonanz will donate $2 from every Super Lustrous Lipstick sold up until November 11th to Drought Angels for drought relief. You can find the range at Myer, David Jones, Priceline, Chemist Warehouse and other select pharmacies across Australia. #boldmatters #boldwomen #supportfarmers

Maybelline New York

Maybelline New York's Generation Fluid campaign profiles local talent who are genuine in embracing their own definition of beauty and recognises that beauty transcends gender, ethnicity, mood, age and other boundaries. 

helenchikx View Profile
2,056 likes - View Post on Instagram
Throwbacks to being in the chilly New York weather and counting on my make up to last the distance through long shoot days. I don't know about you guys but I don't like to carry my make up around with me during the days (lipstick and eyeliner aside) and really rely on my foundation to stay in place. @maybelline 's Fit Me Matte & Poreless foundation not only lasts the distance for me but also is a great shade match! . . . #MaybellineAU #GenerationFluid #Sp . . . . . . . #nyc #ny #newyork #newyorkcity #yellowtaxi #newyorklife #newyorkblogger #manhattan #nycstreetstyle #nyfw

Burt's Bees

This year Burt's Bees launched their #BringBackTheBees campaign, which saw a portion of sales for the Strawberry Lip Balm go towards bee preservation and research in Australia. 

burtsbeesaus View Profile
1,563 likes - View Post on Instagram
It's not just the food that we eat that is being affected by the decline of bees: we will lose many of the flowers and plants that our little yellow and black friends pollinate, which will then affect the livelihoods of the animals that eat those plants. _ Thankfully, we have partnered with the Wheen Bee Foundation, which means that $1 of the purchase of our Limited Edition Strawberry lip balm goes towards the cause and supports the future of the bees. _ So help to #BringBackTheBees like @botanicabird and head to your local pharmacy to pick up our Strawberry lip balm today!

Klorane

Through the Klorane Botanical Foundation, Klorane Beauty has undertook several environmental preservation initiatives, including running children's workshops, working on the Great Green Wall Project and alongside the National Botanical Conservatory of Brest to regenerate plant species that are no longer found in nature. 

kloraneau View Profile
47 likes - View Post on Instagram
This little superstar was all smiles at our Herbarium on Stage botanical workshop for kids, thanks to the partnership between our @kloranebotanicalfoundation and @rbgsydney 🌳. . We were thrilled to share our botanical passion with her and all our other budding botanists! . 📷: @ivonehendarta . #kloranebotanicalfoundation #rbgsydney . . . . #kloranebotanicalfoundation #kloraneau #rbgsydney #botanicalpassion #biodiversity #plantprotection #sustainability #ethical #naturelovers #botanist #cleanbeauty

Aveda

This year, Aveda has been involved in two major campaigns - Aveda Earth Month and Breast Cancer Awareness Month. The brand strives to set an example for environmental leadership and responsibility both in the world of beauty and in society. 

aveda View Profile
1,504 likes - View Post on Instagram
It's here, it's pink and it's perfect! Every October, we support Breast Cancer Awareness month with a limited-edition Hand Relief. (This year, it smells like Shampure!) We donate $5 from every purchase to support cruelty-free research through the Breast Cancer Research Foundation, so head to your Aveda salon, store or aveda.com to get yours!

L'Oreal Australia

Each year, L'Oreal Australia's For Women In Science program aims to promote the participation of women in science. The campaign recognises exceptional female scientists at the beginning of their careers and awards them with a fellowship to help further their research. 

Vote for your favourite brand with purpose here. 

lorealaustralia View Profile
47 likes - View Post on Instagram
Meet our 2019 For Women in Science Fellow, Dr Yvonne Anderson. What started as a project about obesity and weight issues in children transformed into a larger programme of work to address the inequities faced by individuals and families accessing healthcare across New Zealand. These inequities particularly affect Māori, Pacific peoples and those from most deprived households. #womeninscience #fwis2019

Vote for your favourite brand with purpose here. 

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