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Priyanka Chopra Just Signed A Major TV Deal To Increase South Asian Representation

"My life's dream is to be able to make or produce a movie that has a predominately South Asian cast" - by Diandra Malivindi
  • 03 Jul 2020
Priyanka Chopra Just Signed A Major TV Deal To Increase South Asian Representation

Not only a successful actress and singer, Priyanka Chopra looks to be adding some behind-the-camera work under her belt too. 

It seems like the Quantico actress has officially signed a major deal with Amazon, meaning that she is set to work on many new projects for the streaming website.

Rumoured to be a "multimillion dollar" deal spanning for two years, the agreement will provide Chopra with the creative freedom to star and produce shows that highlight important issues to her, such as increasing South Asian representation on mainstream television.

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YESSSS @amazonstudios, LET'S 👏GET 👏 IT!!! So honored and excited to finally share this news with you. ⁣⁣ ⁣⁣ Looking ahead, we already have so much on our slate! Big thank you to @jsalke and her team at Amazon for being such great partners, and for sharing in the belief that talent and good content knows no boundaries.⁣⁣ ⁣⁣ As both an actor and producer, I have always dreamt of an open canvas of creative talent coming together from all over the world to create great content irrespective of language and geography. This has always been the DNA of my production house Purple Pebble Pictures, and is the foundation of this exciting new endeavor with Amazon. ⁣⁣ ⁣⁣ And as a storyteller, my quest is to constantly push myself to explore new ideas that not only entertain, but most importantly, open minds and perspectives. ⁣⁣Looking back on my 20 year career, nearly 60 films later, I hope that I'm on my way to achieving that. ⁣⁣ ⁣⁣ Thank you to all of you who have been a big part of my journey so far. And for those who are just getting to know me, or maybe only recognize me as Alex Parrish from Quantico, I'm excited for you to get to know me better. ⁣ @purplepebblepictures⁣⁣ @variety @marcmalkin

As one of the few actresses to successfully balance Bollywood and Hollywood throughout her impressive career, she became the first Bollywood actress to lead a prime television show in America.

However, her desire to increase representation isn't a new venture. In an interview with ELLE U.K., Chopra opened up about her passion to transform the faces of Western television, saying:

"My life's dream is to be able to make or produce a movie that has a predominately South Asian cast. I'm so glad that I've been put into the position where I have the ability to open those doors."

She elaborated, "I want to do it because no one was able to do it for it for me. That’s my life now. To develop characters that normalise different cultures. Everyone’s talking about diversity, but it’s not a check in a box. I see so many amazing South Asians: Aziz [Ansari], Mindy [Kaling] … But there's still maybe 10 of us, max, that have actually 'made it.' That number needs to increase."

Priyanka Chopra
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As she spoke to Variety about the deal, Chopra said, "As a teenager, I didn't see representation of myself in American pop culture or even global pop culture outside of the stereotypical caricatures of South Asians."

But it doesn't stop there, the global deal will allow Chopra to produce and work on content in multiple languages, which is something she has always wanted, saying: "I can do Hindi language, I can do English language, I can do whatever language I want".

Amazon Studios head, Jennifer Salke also told the industry publication that she and Chopra bonded over "a shared passion for diverse global storytelling."

Some of her projects that are already in the works, include a television series with husband, Nick Jonas, all about Indian pre-wedding traditions, called Sangeet. 

Until then, we'll be waiting to see what impressive strides she takes next.

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